Marketplace Solutions Blog

Although online marketplaces like Amazon provide brands unprecedented growth opportunities, they also give a similar advantage to brand competitors and unauthorized sellers by offering an inexpensive and easy forum to market copycat, competitive, counterfeit, and grey market products. The Vorys ...

A Massachusetts federal court has held that an unauthorized reseller of a brand’s products can be liable for trademark infringement, and is not protected by the First Sale Doctrine, if the products it sells do not come with the brand’s quality controls, customer-service requirements, or ...

Vorys eControl announced today that Robin Gabel has joined the team as its business strategy officer. Prior to joining Vorys eControl, Gabel spent nearly 15 years as a CPG brand executive working at the intersection of traditional retail and eCommerce. In furtherance of eControl’s mission to ...

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...

Vorys eControl is hosting a webinar Thursday, May 14 that will focus solely on identifying and correcting the root cause of product diversion. Root cause analysis is an important part of any brand’s comprehensive eControl strategy. In this upcoming webinar, Daren Garcia, a partner in Vorys ...

Commerce has been irrevocably transformed in the age of online marketplaces, driven in large part by the rise and dominance of Amazon.com. One of the most disruptive aspects of the Amazon platform is the rampant presence of unauthorized 3P sellers. These 3P sellers are often fueled by product ...

A truly comprehensive, 360-degree eControl program is more than the right strategy, a solid legal foundation, and effective legal enforcement. The most successful eControl programs also leverage the ability to diagnose the root cause of unauthorized sales and to implement corrective action to ...

On Friday, April 17 at 1 p.m. ET join Daren Garcia of Vorys eControl for an educational webinar incorporating all disciplines necessary for brands to control online sales in a constantly changing environment. The speed and force with which online marketplaces have disrupted commerce has caught ...

The potential liability of online platforms such as Amazon for third-party content is a hot issue all around the world. The most recent court decision on this topic is the European Court of Justice’s April 2, 2020 ruling in Coty Germany v. Amazon, C-567/18.[1] In that case, Coty discovered ...