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March 2, 2021

Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

UPDATE: This webinar has already taken place. Click here to view the recording. As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth ...
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March 1, 2021

Running A Successful 3P Strategy – Control & Growth Tactics To Optimize Your Brand’s Performance

By the end of 2020, 54% of Amazon's sales came from third-party sellers. But if you are new to the channel or have only ever sold directly to Amazon, navigating a 3P seller strategy can seem daunting. In this webinar, eCommerce leaders from Pattern, one of the world’s top third-party sellers ...
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February 22, 2021

New Amazon Policy Could Impact Dietary Supplement Sales

Amazon published a new Dietary Supplements Policy that could have a major impact on supplement sales on the platform. The new policy requires sellers to provide Certificates of Analysis (“COAs”) for the products they sell, additional information about the supplements, and a letter of ...
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February 17, 2021

Brands - Noncompliant DTC Websites Are a Hot Spot for ADA Lawsuits

Given the growth trends in eCommerce, it is not surprising that plaintiffs’ lawyers have changed their litigation targets from brick and mortar retailers to retailers operating online. Specifically, there has been a marked increase in lawsuits stemming from alleged violations of the Americans ...
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February 16, 2021

Vorys Opens California Office

Vorys, Sater, Seymour and Pease LLP, an AMLaw 200 law firm, has opened an office in California. The office, which is the firm’s eighth, expands Vorys’ physical footprint from coast-to-coast. As previously announced, Tom McCormick, a partner in the firm’s litigation group, is the ...
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February 10, 2021

eControl Global Expands to Australia

In furtherance of its mission to identify and bring forward the world’s leading talent in online sales control, Vorys eControl announced today that its international coalition – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges ...
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February 3, 2021

Why Control Is A Key Component of Your 1P Amazon Strategy

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...
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January 27, 2021

Selling 3P on Amazon? Control Is Key To Optimum Growth

Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...
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January 20, 2021

eCommerce Litigation – Frequently Seen Disputes & Strategies For Addressing Them

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...
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January 20, 2021

Jewelry Brands: Driving Revenue and Protecting Brand Value With eControl

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...