Marketplace Solutions Blog

Vorys eControl’s mission is to provide brands with the most comprehensive suite of online sales control capabilities in the world. To that end, we are pleased to announce that we are now offering Vorys eControl SERP Control to help brands regain control of their online advertising channels. A ...

In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods. This ...

A recent poll by Statista1 asked Amazon sellers what are the biggest eCommerce challenges they are facing in 2022. Topping the list of pain points were the “inability to control the customer experience” and “lower profit margins.” A starting point for solving these problems is ...

In the age of digital marketing, brands spend countless hours strategizing to improve SERP rankings. Focusing on SERP rankings alone is not enough to drive online conversion and revenues. Brands need to be aware of the potential disruption from unauthorized sellers or counterfeiters that divert ...

There has been a digital transformation in the Food and Beverage Industry; analysts are forecasting online sales growth of 15-20% by 2025. This expected growth comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats food and ...

In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...

According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...

Ohio takes a step to stop retail theft by signing into law HB 272. On April 6, 2022, Ohio’s governor signed into law HB 272, Ohio’s version of the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, otherwise known as the INFORM Act. Ohio is the third ...

Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...

Excerpt from the webinar 'Control Online Sales in the U.S. and Europe for Optimized Growth' Online sales control is possible in both the U.S. and Europe, and the need for control across geographies is higher than ever before. In a recent webinar, Sarah Long, Partner at Euclid Law, Daren ...