Marketplace Solutions Blog

In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...

According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...

Ohio takes a step to stop retail theft by signing into law HB 272. On April 6, 2022, Ohio’s governor signed into law HB 272, Ohio’s version of the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, otherwise known as the INFORM Act. Ohio is the third ...

Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...

Excerpt from the webinar 'Control Online Sales in the U.S. and Europe for Optimized Growth' Online sales control is possible in both the U.S. and Europe, and the need for control across geographies is higher than ever before. In a recent webinar, Sarah Long, Partner at Euclid Law, Daren ...

Amazon announced that on April 28, 2022 they will be increasing the fee charged to third-party merchants using its fulfillment services by 5%. What does this mean for brands that are considering 1P vs 3P strategy for distribution. We asked one of our experienced Vorys eControl Partners - ...

Pet supplies are the third biggest ecommerce CPG category across the industry, and pet product sales on ecommerce sites are estimated to grow at 9.4% in 2022. This expected growth comes with many challenges that brands may not be ready or equipped to tackle. There are many different threats pet ...

eControl Across the Pond So you want an online sales control program for your #brand in Europe? A common question we get at Vorys eControl is “can I do eControl in Europe?” The short answer is “yes, you can achieve similar results; the path is just a bit different in Europe given the ...

The Consumer Technology Association is projecting that tech sales in the 2021 holiday season (October-December) will hit $142.5 billion. This is prime time for low-quality resellers to emerge and try to take away a percentage of your brand’s holiday online marketplace sales. Don’t let these ...

Gray Market activity on Amazon continues to accelerate, putting brands at risk of losing sales and profits. While this activity increases, so does the confusion regarding what tactics are most effective in shutting down unauthorized sellers. This leaves many brands overwhelmed, not knowing ...