Marketplace Solutions Blog

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...

Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed overview of strategies for beauty and personal care companies seeking to ...

Many companies in the U.S. have difficulty determining which pricing policy is right for their brands and intended go-to-market strategy. It is easy to get confused when weighing the pros and cons of “MAP” (Minimum Advertised Price), “MRP” (Minimum Resale Price, aka “Colgate”) and ...

Vorys eControl’s Daren Garcia will present as part of Orca Pacific’s eCommerce Deep Dive Live: Mastering Super-Q4 & Beyond. Daren will join a panel of industry experts to discuss “Retail Readiness: Delivering a Holistic Customer Experience” on August 4 at 1 p.m. ET/10 a.m. PT. ...

Many brands engage in some form of enforcement activity against unauthorized Amazon sellers. Few brands, however, focus their enforcement efforts on driving metrics that translate into real commercial improvement. Most brands’ ultimate goal is to stop lost sales or erosion of their ...

We regularly hear from companies that are engaged in unauthorized seller enforcement but are failing to drive commercially meaningful results. Here are five reasons why your current strategy is holding you back: 1. There Is No Legal Basis For Your Enforcement Tactics: As a threshold matter, it ...

Amazon announced that it will display third-party seller names and addresses on its U.S. online marketplace beginning September 1, 2020, following a similar approach it has taken in Europe, Japan and Mexico. Amazon presumably refrained from displaying this information on the U.S. marketplace to ...

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...

Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a ...