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July 28, 2022

Vorys eControl Announces New SERP Control Solution

Vorys eControl’s mission is to provide brands with the most comprehensive suite of online sales control capabilities in the world. To that end, we are pleased to announce that we are now offering Vorys eControl SERP Control to help brands regain control of their online advertising channels. A ...
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June 29, 2022

Food & Beverage Industry Update: The Rise of the Snack Industry

In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods. This ...
June 28, 2022

How Vorys eControl Addresses Biggest eCommerce Challenges in 2022

A recent poll by Statista1 asked Amazon sellers what are the biggest eCommerce challenges they are facing in 2022. Topping the list of pain points were the “inability to control the customer experience” and “lower profit margins.” A starting point for solving these problems is ...
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June 20, 2022

The Negative Impact of Not Having a Brand SERP Strategy

In the age of digital marketing, brands spend countless hours strategizing to improve SERP rankings. Focusing on SERP rankings alone is not enough to drive online conversion and revenues. Brands need to be aware of the potential disruption from unauthorized sellers or counterfeiters that divert ...
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May 31, 2022

Industry Insights: Food & Beverage | Experience Spotlight

There has been a digital transformation in the Food and Beverage Industry; analysts are forecasting online sales growth of 15-20% by 2025. This expected growth comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats food and ...
Ohio Passes the INFORM Act
May 10, 2022

Empowering Online Marketplace Control through Patent Portfolios

In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...
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April 26, 2022

Industry Insights: Nutrition & Supplements

According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...
Ohio Passes the INFORM Act
April 14, 2022

Ohio Passes the INFORM Act-What does this mean for sellers, brands and online marketplaces?

Ohio takes a step to stop retail theft by signing into law HB 272. On April 6, 2022, Ohio’s governor signed into law HB 272, Ohio’s version of the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, otherwise known as the INFORM Act. Ohio is the third ...
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March 30, 2022

Breaking Up With Channel Partners Is Hard to Do

Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
March 18, 2022

Control Online Sales in the U.S. and Europe for Optimized Growth

Excerpt from the webinar 'Control Online Sales in the U.S. and Europe for Optimized Growth' Online sales control is possible in both the U.S. and Europe, and the need for control across geographies is higher than ever before. In a recent webinar, Sarah Long, Partner at Euclid Law, Daren ...