March 30, 2022

Breaking Up With Channel Partners Is Hard to Do


Breakups are hard.

We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?"

This is a breakup conversation we've navigated many times. Here's a few helpful tips:

(1) Advance notice - likely the sooner the better, so they have time to alter their purchasing habits accordingly.

(2) Use the numbers - often times showing them how little revenue they're actually getting from Amazon sales helps them understand it isn't as "important" of a channel as they originally thought.

(3) Avoid over-explaining the reasons behind the change - fight the desire to give numerous reasons as to the decision, as this may invite undesired dialogues.

For further insights into channel management strategies that optimize online sales control, download our white paper.