Food & Beverage Industry Update: The Rise of the Snack Industry

In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods.

This expected growth comes with many challenges that food and beverage brands may not be ready to tackle. The reality is that there are many different threats brands face on online marketplaces that can disrupt sales, pricing, reputation, product quality, return on ad spend, and more.

When changes like this occur, Vorys eControl’s attorneys are able to assist brands with monitoring and controlling new channels for marketplaces sales as well as digital advertising. Download industry insights to learn more about eControl in the Food and Beverage category from Vorys Partner, Rodney Holaday. DOWNLOAD HERE

¹Kellogg is splitting into 3 companies, proving snacks are big business.