Gibson to Speak at Salsify Digital Transformers Summit 2019
Whitney Gibson, partner and co-chair of Vorys eControl, will be a panelist at the Salsify Digital Transformers Summit in Boston on June 5, 2019.
Gibson’s panel entitled, “How Brands are Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion,” will focus on how many brands are struggling to control the sale of their products on Amazon and other online marketplaces. The lack of control is causing channel conflict with brick-and-mortar retailers, price erosion, negative reviews and lost sales.
The panel session will focus on what steps brands can take to fix these problems. Topics covered will include: strategies used to address channel conflict, best practices for regaining control of sales on Amazon, and lessons learned on the path to regaining control of online marketplace sales.
For more information on the event, click here.