New eControl White Paper: Australian Distribution Strategies and Unauthorized Seller Enforcement
eCommerce is experiencing rapid growth around the world, including in Australia. Between 2017 and 2018, Australian eCommerce sales grew approximately 30% to an estimated A$28.6 billion ($19.4 billion USD). Online marketplaces like eBay and Amazon are an important part of this growth story. These online marketplaces now account for more than two out of every five online purchases in Australia.
In our new white paper, "Australian Distribution Strategy & Unauthorized Seller Enforcement in the eCommerce Age," we share considerations for brands with respect to protecting brand equity and managing unauthorized online sellers in the Australian market. Authored by three Vorys eControl attorneys – Whitney Gibson, Daren Garcia and Mark Zheng – this white paper outlines important steps for brands as they weigh distribution strategies in Australia.
Click here to download the new white paper.