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June 12, 2019

The First Sale Doctrine: A Potential Defense to Lanham Act Claims

Note: This is the first blog of a three part series covering the First Sale Doctrine. For the second post on material differences, click here or for the third post on quality controls, click here. One of the primary legal claims companies have against unauthorized resellers in the United States ...
June 6, 2019

Vorys eControl Attorneys Author White Paper on Best Practices for MAP Success and Long-Term Brand Control

Vorys eControl attorneys Whitney Gibson and Daren Garcia have published a white paper that explains best practices for companies seeking to enforce Minimum Advertised Price (MAP) policies and uphold brand value in an eCommerce-driven economy. The paper—“The Winning Strategy for MAP Success ...
May 28, 2019

Gibson to Speak at Salsify Digital Transformers Summit 2019

Whitney Gibson, partner and co-chair of Vorys eControl, will be a panelist at the Salsify Digital Transformers Summit in Boston on June 5, 2019. Gibson’s panel entitled, “How Brands are Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion,” will focus on ...
May 20, 2019

Common Mistakes Brands Make in Combatting Unauthorized Online Sales

As the volume of product sales on online marketplaces continues to dramatically rise, more and more manufacturers are scrambling to control their online sales. With hordes of vendors offering various “solutions” to these issues, resulting in confusion over the best path forward, companies ...
May 16, 2019

Gibson and Steele to Speak at 2019 National Animal Supplement Council Conference

Whitney Gibson, partner and co-chair of Vorys eControl, and Natalia Steele, Vorys partner, are slated to deliver the featured presentation at this year’s National Animal Supplement Council Conference in Miami on May 22, 2019. Gibson and Steele will detail the process that pet care ...
May 8, 2019

Vorys eControl’s Daren Garcia to Co-present Webinar on the Expansion of Online Marketplaces in Europe

Online marketplaces, like Amazon, are growing rapidly around the world, and Europe is no exception. These marketplaces provide an easy path for unauthorized sellers to market products to anyone, causing consumer confusion and long-term brand degradation. On Wednesday, May 22 at 11:00 a.m. EST, ...
May 7, 2019

Vorys eControl Attorney Daren Garcia Discusses State of Online Marketplaces

Despite the fast-paced rise in popularity of online marketplaces like, brands find themselves unable to take full advantage of these platforms to maximize eCommerce growth. Often this is because brands continue to rely on traditional open distribution with little – or no – ...
May 2, 2019

Vorys eControl Attorneys Author White Paper on Strategies for eCommerce Success in the European Market

Vorys eControl attorneys Whitney Gibson, Daren Garcia and Mark Zheng recently published a white paper detailing the steps brands can take to best respond to the challenges posed by the fast-expanding online marketplace channel in Europe. The paper—“European Distribution Strategy and ...
April 30, 2019

FTC Settles Case Against Company for Purchasing Fake Online Reviews

The Federal Trade Commission (FTC) recently settled its first case against a company that paid for fake product reviews on Amazon. The case against Cure Encapsulations, Inc., a weight-loss supplement company, was the FTC’s first challenge of paid product reviews, according to Law 360 ...
April 22, 2019

Vorys eControl Featured on Edge by Ascential Webinar - Selling on Amazon: The Inside Story

In a recent webinar hosted by Edge by Ascential, Whitney Gibson, leader of Vorys eControl, joined executives from two major brands to discuss controlling online sales in a session titled “Selling on Amazon: The Inside Story.” With Robin Gabel, National Account Manager at Yogi Tea, and ...