Marketplace Solutions Blog

Whitney Gibson, partner at Vorys, Sater, Seymour and Pease and leader of the firm’s group focused on internet brand and reputation issues, recently led a webinar hosted by The Running Industry Association: "Why MAP Policies Fail And What You Can Do So Your Policy Doesn't." Vorys associate ...

Cybersquatting and Typosquatting Barred by Federal Law Cybersquatting generally refers to “bad faith registration of another’s trademark in a domain name.” It often involves registering a domain name with the intent to either: A) sell the domain back to the owner of the mark, or B) divert ...

E-commerce continues to grow in the United States. Among the contributing factors are third-party online marketplaces. Stop Unauthorized Sales on Online Marketplaces. There are many statistics that show just how big e-commerce is in this country. For example, U.S. e-commerce sales totaled more ...

According to a Nov. 3, 2016 Business Insider report, U.S. consumers are expected to spend an estimated $385 billion online this calendar year. While this generally sounds great for companies engaging in e-commerce, many companies are being harmed by countless anonymous unauthorized sellers. Bad ...

Unauthorized sales are causing issues for many companies across numerous industries. In highly competitive spaces, such as the beauty or skin care industries, a common but much less talked about an issue affecting many of these same companies is traffic diversion. Traffic Diversion In short, ...

E-commerce has fundamentally changed consumer behavior. Prior to the internet, great deals were normally had by only the savviest of customers. Now, however, price comparisons, blowout sales, and bargain shopping are the norm for anyone with a smartphone. As a result, the past few years have ...

As stated in a recent post, we recommend that companies adopt a three-step approach to tackle unauthorized online sales. Not only will the brand owner benefit but authorized sellers and customers benefit as well. Step one is to revise company policies, procedures, and agreements. Step two is to ...

Now-popular online marketplaces like eBay have made consumer-to-consumer e-commerce possible. Today, it is getting even easier through “flea market” and consignment shop-style apps. These apps pride themselves on the ease with which people can shop for and sell products. Leading fashion ...

One increasingly common technique companies are using to safeguard their brands is implementing a MAP policy. Short for a minimum advertised price policy, these are policies that companies establish declaring the minimum prices at which authorized sellers are permitted to advertise their ...

"Investigation tactics" frequently refers to the techniques utilized by skilled cyber investigators. They also include subpoenas. Issuing subpoenas is a legal mechanism for identifying (in this context) targeted unauthorized sellers of products on eBay and other sales platforms. As a brief ...