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February 14, 2017

How Manufacturers and Brands Can Overcome Cybersquatting

Cybersquatting and Typosquatting Barred by Federal Law Cybersquatting generally refers to “bad faith registration of another’s trademark in a domain name.” It often involves registering a domain name with the intent to either: A) sell the domain back to the owner of the mark, or B) divert ...
January 13, 2017

Maximizing Profits on Online Marketplaces Without Losing Control of Pricing, Damaging Your Brand

E-commerce continues to grow in the United States. Among the contributing factors are third-party online marketplaces. Stop Unauthorized Sales on Online Marketplaces. There are many statistics that show just how big e-commerce is in this country. For example, U.S. e-commerce sales totaled more ...
November 6, 2016

How to Identify Anonymous Unauthorized Marketplace Sellers

According to a Nov. 3, 2016 Business Insider report, U.S. consumers are expected to spend an estimated $385 billion online this calendar year. While this generally sounds great for companies engaging in e-commerce, many companies are being harmed by countless anonymous unauthorized sellers. Bad ...
October 27, 2016

Companies Should be Aware of and Seek to Stop Traffic Diversion by Competitors

Unauthorized sales are causing issues for many companies across numerous industries. In highly competitive spaces, such as the beauty or skin care industries, a common but much less talked about an issue affecting many of these same companies is traffic diversion. Traffic Diversion In short, ...
October 11, 2016

Maintaining Internet Minimum Advertised Price Policies (IMAP Policies) While Avoiding Antitrust Issues

E-commerce has fundamentally changed consumer behavior. Prior to the internet, great deals were normally had by only the savviest of customers. Now, however, price comparisons, blowout sales, and bargain shopping are the norm for anyone with a smartphone. As a result, the past few years have ...
September 22, 2016

Communications With Authorized Sellers and Customers Key to Enforcement Program

As stated in a recent post, we recommend that companies adopt a three-step approach to tackle unauthorized online sales. Not only will the brand owner benefit but authorized sellers and customers benefit as well. Step one is to revise company policies, procedures, and agreements. Step two is to ...
September 9, 2016

Combating IP Infringement and Unauthorized Sales on Shopping Apps

Now-popular online marketplaces like eBay have made consumer-to-consumer e-commerce possible. Today, it is getting even easier through “flea market” and consignment shop-style apps. These apps pride themselves on the ease with which people can shop for and sell products. Leading fashion ...
September 6, 2016

Minimum Advertised Price Policy (MAP Policy) Enforcement

One increasingly common technique companies are using to safeguard their brands is implementing a MAP policy. Short for a minimum advertised price policy, these are policies that companies establish declaring the minimum prices at which authorized sellers are permitted to advertise their ...
August 11, 2016

Serving Subpoenas to Identify Unauthorized Sellers on eBay

"Investigation tactics" frequently refers to the techniques utilized by skilled cyber investigators. They also include subpoenas. Issuing subpoenas is a legal mechanism for identifying (in this context) targeted unauthorized sellers of products on eBay and other sales platforms. As a brief ...
July 18, 2016

The Five Most Common Types of Unauthorized Sellers on eBay and Other Third-Party Websites

There are a number of different sources of unauthorized online sales that companies should be aware of. The five most common types of unauthorized sellers on the internet are 1) authorized distributors; 2) professional resellers; 3) one-off sellers; 4) professional schemers; and 5) sellers who ...