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March 11, 2022

Industry Insights: Pet Supplies | Experience Spotlight

Pet supplies are the third biggest ecommerce CPG category across the industry, and pet product sales on ecommerce sites are estimated to grow at 9.4% in 2022. This expected growth comes with many challenges that brands may not be ready or equipped to tackle. There are many different threats pet ...
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January 26, 2022

Controlling Amazon Sales In Europe: Key Similarities and Differences Between Your US and European eControl Programs

eControl Across the Pond So you want an online sales control program for your #brand in Europe? A common question we get at Vorys eControl is “can I do eControl in Europe?” The short answer is “yes, you can achieve similar results; the path is just a bit different in Europe given the ...
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December 15, 2021

Stopping Gray Market Tech Sales During the Holiday Season (and Beyond)

The Consumer Technology Association is projecting that tech sales in the 2021 holiday season (October-December) will hit $142.5 billion. This is prime time for low-quality resellers to emerge and try to take away a percentage of your brand’s holiday online marketplace sales. Don’t let these ...
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November 18, 2021

Reducing Gray Market Sales Doesn’t Have to be so Hard

Gray Market activity on Amazon continues to accelerate, putting brands at risk of losing sales and profits. While this activity increases, so does the confusion regarding what tactics are most effective in shutting down unauthorized sellers. This leaves many brands overwhelmed, not knowing ...
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October 25, 2021

Channel Management Strategies that Optimize Sales Control

Commerce has been irrevocably transformed in the age of online marketplaces. The online marketplace explosion has plagued brands with countless unknown marketplace sellers who are neither loyal nor accountable to the brands they purport to represent. These anonymous sellers obtain and handle ...
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September 16, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 4

MAP Policy Part Four: Think of Your MAP Policy as Good Athleisure. We were going to compare a good MAP policy to a tailored suit, but we thought athleisure would be more appropriate. Your MAP policy should be something you can live in day in and day out. The key to making that happen is ...
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September 7, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 3

MAP Policy Part Three: Life Is Complicated; Your MAP Policy Shouldn’t Be. Attention spans are short; do your resellers really want to read and digest a MAP policy that is long and overly complicated? This week Vorys eControl dives into what you can do to help increase reseller compliance with ...
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August 24, 2021

eControl in the Beauty and Personal Care Category

eCommerce – and online marketplaces in particular - presents a huge growth opportunity for beauty and personal care brands. But, as online platforms gain substantial share in the category, brands face growing threats to their online sales revenue. Beauty and personal care companies are ...
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August 18, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 2

MAP Policy Part Two: So. Many. Acronyms. MAP vs. iMAP vs. eMAP vs. MSRP The acronyms thrown around in connection with a MAP policy are enough to make your head spin. During this week’s MAP policy blog post, Vorys eControl sets it straight and also identifies what to think about from a ...
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August 11, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 1

MAP Policy Part One: Let’s Start at the Very Beginning; a Very Good Place to Start. At Vorys eControl, we have helped hundreds of companies design, draft, and implement a minimum advertised price (MAP) policy that complements their broader eControl program. Inevitably, common themes, issues, ...