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May 12, 2021

Pricing Policies & Promotional Strategy: The Third Pillar of Online Sales Control

In this week’s installment of our Four Pillars of Online Sales Control series, we tackle Pillar Three: Pricing & Promotional Strategy. We will address: How pricing and promotional actions fuel online disruption and harm to brand value; The pros and cons of common pricing policies; and ...
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May 5, 2021

Stopping Unauthorized Sellers: The Second Pillar of Online Sales Control

In this installment of our Four Pillars of Online Sales Control series, we tackle Pillar Two: Stopping Unauthorized Sellers. We will cover: The harms caused by unauthorized sellers Mistakes brands make in addressing unauthorized sellers The legal foundation necessary to combat unauthorized ...
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April 30, 2021

Eleventh Circuit Limits Reach of ADA Accessibility Requirements Online

In a recent decision, the Eleventh Circuit held that Winn-Dixie did not violate the Americans with Disabilities Act by operating a website inaccessible to blind individuals. Gil v. Winn-Dixie Stores, Inc. involved a blind individual who sued the grocery chain after he was unable to refill his ...
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April 29, 2021

California Holds Amazon Can Be Liable To Consumers Injured By 3P Sellers

As Amazon continues to grow, more questions have been raised about whether it can be liable for the acts of its 3P sellers, such as selling defective products. The latest court to weigh in is the California Court of Appeal in the case of Loomis v. Amazon.com, LLC, No. B297995 (Cal. App. 2d ...
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April 28, 2021

Channel Management: The First Pillar of Online Sales Control

As brands increasingly realize, online sales control is a critical predicate to profitable growth in the eCommerce channel, including, in particular, the online marketplace channel. In our first post in this series, we defined the four pillars of online sales control. In this post, we will do a ...
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April 27, 2021

Amazon Dietary Supplements Policy: April 2021 Update

Back in February 2021, Vorys eControl published an article on Amazon’s Dietary Supplements Policy. Since then, Amazon has made some changes to the Policy. In this article, we will discuss some of the noteworthy updates. Amazon has perhaps clarified the applicability of the Policy. In talking ...
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April 23, 2021

Protect and Grow Your Online Marketplace Sales in Europe

Growing Need for eControl in Europe As eCommerce continues to rapidly expand across Europe, online marketplace channels present numerous potential points of failure, including: Lost sales Significant brand equity erosion Poor, inconsistent consumer experience Channel conflict Disrupted ...
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April 21, 2021

Four Pillars of Online Sales Control

A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...
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March 2, 2021

Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

UPDATE: This webinar has already taken place. Click here to view the recording. As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth ...
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March 1, 2021

Running A Successful 3P Strategy – Control & Growth Tactics To Optimize Your Brand’s Performance

By the end of 2020, 54% of Amazon's sales came from third-party sellers. But if you are new to the channel or have only ever sold directly to Amazon, navigating a 3P seller strategy can seem daunting. In this webinar, eCommerce leaders from Pattern, one of the world’s top third-party sellers ...