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October 16, 2019

Wall Street Journal Investigation Further Underscores Need for Online Marketplace Quality Control Programs

The Wall Street Journal recently reported on its lengthy investigation of the Amazon.com marketplace that revealed the presence of “thousands of banned, unsafe or mislabeled products.” The Journal reviewed thousands of product listings and hired a federally certified testing company to ...
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October 8, 2019

Whitney Gibson and Denise Zmuda to Present at Edge by Ascential Webinar

Whitney Gibson, partner and chair, and Denise Zmuda, Chief Strategy and Client Success Officer, both of Vorys eControl, will lead a webinar hosted by Edge by Ascential on Thursday, October 10, 2019. The webinar entitled, “Marketplace-Proof Your Brand: Integrated Solutions to Control Sales in ...
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September 30, 2019

Daren Garcia to Lead Session at Hoboken E^HACKATHON with Edge by Ascential

Daren Garcia, partner of Vorys eControl, will lead a session at the upcoming Hoboken E^HACKATHON with Edge by Ascential on Oct. 1. The E^HACKATHON Hoboken is a deep-dive eCommerce learning experience for brands only where industry leaders work closely with insiders and experts on the latest ...
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September 19, 2019

Daren Garcia to Speak at Seattle E^HACKATHON with Edge by Ascential

Daren Garcia, partner of Vorys eControl, will speak at the E^HACKATHON Seattle with Edge by Ascential on Sept. 24, 2019. At this event, fellow leaders of change come together to learn hands-on what it takes to master eCommerce growth with Amazon, blasting beyond the basics to deep-dive case ...
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September 12, 2019

Alibaba Opens Online Marketplace to U.S.-Based Businesses

Alibaba Group, which operates the online marketplace Alibaba.com, recently announced that it will now allow U.S.-based businesses to sell on the marketplace. Alibaba currently has platforms in China, India, Brazil and Canada. It reported having more than 630 million annual active consumers on ...
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September 10, 2019

Vorys eControl Expands Services with Addition of Channel Management Expert

Denise E. Zmuda – a business strategy and channel management expert with more than 25 years of experience – has joined the Vorys eControl team as Chief Strategy and Client Success Officer. The addition of Zmuda will further strengthen and broaden the guidance Vorys eControl provides clients ...
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August 29, 2019

Intro to Intellectual Property Law Part III: What is Copyright Law?

There are three primary and distinct types of intellectual property implicated in eCommerce—trademark, patent, and copyright—each with its own set of laws to protect different types of subject matter and indicia of source for goods and services. This three-part series gives a general ...
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August 27, 2019

Whitney Gibson to Present at Forrester Research Webinar

Whitney Gibson, partner and chair of Vorys eControl, will join Sucharita Kodali, a principal analyst with Forrester Research for an upcoming webinar entitled “Protecting Your Brand on the Rogue Web: eControl is Essential” on Wednesday, September 4, 2019. Gibson and Kodali will discuss the ...
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August 22, 2019

Intro to Intellectual Property Law Part II: What is Patent Law?

There are three primary and distinct types of intellectual property implicated in eCommerce—trademark, patent, and copyright—each with its own set of laws to protect different types of subject matter and indicia of source for goods and services. This three-part series gives a general ...
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August 20, 2019

Whitney Gibson to Lead Session at Tinuiti’s AdDiego 2019 - Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion

Whitney Gibson, partner and chair of Vorys eControl, will lead a session called “Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion” at Tinuiti’s AdDiego on September 19, 2019 in San Diego, Calif. In this session, attendees will hear first-hand ...