September 7, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 3

MAP Policy Part Three: Life Is Complicated; Your MAP Policy Shouldn’t Be. Attention spans are short; do your resellers really want to read and digest a MAP policy that is long and overly complicated? This week Vorys eControl dives into what you can do to help increase reseller compliance with ...
August 24, 2021

eControl in the Beauty and Personal Care Category

eCommerce – and online marketplaces in particular - presents a huge growth opportunity for beauty and personal care brands. But, as online platforms gain substantial share in the category, brands face growing threats to their online sales revenue. Beauty and personal care companies are ...
August 18, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 2

MAP Policy Part Two: So. Many. Acronyms. MAP vs. iMAP vs. eMAP vs. MSRP The acronyms thrown around in connection with a MAP policy are enough to make your head spin. During this week’s MAP policy blog post, Vorys eControl sets it straight and also identifies what to think about from a ...
August 11, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 1

MAP Policy Part One: Let’s Start at the Very Beginning; a Very Good Place to Start. At Vorys eControl, we have helped hundreds of companies design, draft, and implement a minimum advertised price (MAP) policy that complements their broader eControl program. Inevitably, common themes, issues, ...
June 25, 2021

UK Competition and Markets Authority Recommends Post-Brexit Changes to Competition Laws Governing Distribution and Online Sales

On June 17, the UK Competition and Markets Authority (‘CMA’) published a keenly awaited consultation document setting out its proposed recommendations to the UK Government for the new domestic competition law regime for vertical agreements. The CMA’s approach is welcome news for eControl ...
June 22, 2021

How Brand Manufacturers Can Manage Messy Online Marketplaces

In early 2021, Forrester, in partnership with Vorys eControl, conducted a survey of brand manufacturer executives about their digital commerce strategies. The first Digital State of Brand Manufacturers Study included questions about brands’ focus on direct-to-consumer sales, wholesale dot-com ...
June 10, 2021

The eControl Online Sales Control Solution Process

Wondering what process to follow in developing and implementing an online sales control solution for your brand? The Strategy, Foundation, Enforcement process often helps drive the best results. This approach focuses first on strategically assessing your business performance, desired commercial ...
May 19, 2021

Brand Protection: The Fourth Pillar of Online Sales Control

In the final installment of our Four Pillars of Online Sales Control series, we address brand protection. Brand protection encompasses various tactics to combat counterfeit products, online marketplace policy violations and more traditional trademark and copyright violations. For many brands, ...
May 17, 2021

Learn to Utilize Data Science and Analytics, Seller Prioritization and Targeted Enforcement to Help Control Online Sales, Reduce Risk and Deliver Unprecedented ROI

Amazon, Walmart and other marketplaces are growing at an unprecedented rate. Thousands of new sellers join these platforms every day, and the marketplace model is expanding rapidly around the world. Online marketplaces present many unique threats to brands including: MAP violations Unauthorized ...
May 12, 2021

Pricing Policies & Promotional Strategy: The Third Pillar of Online Sales Control

In this week’s installment of our Four Pillars of Online Sales Control series, we tackle Pillar Three: Pricing & Promotional Strategy. We will address: How pricing and promotional actions fuel online disruption and harm to brand value; The pros and cons of common pricing policies; and ...