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July 22, 2020

Five Reasons Why Your Unauthorized Seller Enforcement Strategy Is Not Driving Meaningful Results

We regularly hear from companies that are engaged in unauthorized seller enforcement but are failing to drive commercially meaningful results. Here are five reasons why your current strategy is holding you back: 1. There Is No Legal Basis For Your Enforcement Tactics: As a threshold matter, it ...
Flashlight Reveal
July 10, 2020

Amazon Will Display Seller Identifying Information On Seller Profile Pages – What Does It Really Mean For Brands Trying To Stop Unauthorized Sales?

Amazon announced that it will display third-party seller names and addresses on its U.S. online marketplace beginning September 1, 2020, following a similar approach it has taken in Europe, Japan and Mexico. Amazon presumably refrained from displaying this information on the U.S. marketplace to ...
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July 7, 2020

Upcoming Webinar: Leveraging A Top 3P Reseller and Selective Distribution in Europe

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...
European Distribution Strategy in the eCommerce Age
June 30, 2020

European Distribution Strategy in the eCommerce Age – A Primer on Selective Distribution

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...
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June 15, 2020

Webinar: European Distribution and Legal Enforcement Strategies

Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a ...
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June 10, 2020

eControl Capabilities Expand in Europe

Vorys eControl announced today that its international coalition of independent law firms – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges for businesses operating in the European Economic Area (EEA). Euclid Law, an award-winning ...
patent strategies
May 29, 2020

Three Ways to Use Patents on Amazon to Address Infringement Problems

Although online marketplaces like Amazon provide brands unprecedented growth opportunities, they also give a similar advantage to brand competitors and unauthorized sellers by offering an inexpensive and easy forum to market copycat, competitive, counterfeit, and grey market products. The Vorys ...
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May 27, 2020

Recent Federal Court Decision Reaffirms Exceptions to First Sale Doctrine for Brands Bringing Trademark Claims Against Unauthorized Resellers

A Massachusetts federal court has held that an unauthorized reseller of a brand’s products can be liable for trademark infringement, and is not protected by the First Sale Doctrine, if the products it sells do not come with the brand’s quality controls, customer-service requirements, or ...
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May 18, 2020

Experienced Retail and eCommerce Executive Joins Vorys eControl, Will Further Drive Development and Implementation of Commercially Successful eControl Strategies for Clients

Vorys eControl announced today that Robin Gabel has joined the team as its business strategy officer. Prior to joining Vorys eControl, Gabel spent nearly 15 years as a CPG brand executive working at the intersection of traditional retail and eCommerce. In furtherance of eControl’s mission to ...
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May 14, 2020

New White Paper: Patent Strategies to Help Stop Bad Actors on Amazon

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...