June 29, 2022
Food & Beverage Industry Update: The Rise of the Snack Industry
In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods. This ...
June 28, 2022
How Vorys eControl Addresses Biggest eCommerce Challenges in 2022
A recent poll by Statista1 asked Amazon sellers what are the biggest eCommerce challenges they are facing in 2022. Topping the list of pain points were the “inability to control the customer experience” and “lower profit margins.” A starting point for solving these problems is ...
June 20, 2022
The Negative Impact of Not Having a Brand SERP Strategy
In the age of digital marketing, brands spend countless hours strategizing to improve SERP rankings. Focusing on SERP rankings alone is not enough to drive online conversion and revenues. Brands need to be aware of the potential disruption from unauthorized sellers or counterfeiters that divert ...
May 31, 2022
Industry Insights: Food & Beverage | Experience Spotlight
There has been a digital transformation in the Food and Beverage Industry; analysts are forecasting online sales growth of 15-20% by 2025. This expected growth comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats food and ...
May 10, 2022
Empowering Online Marketplace Control through Patent Portfolios
In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...
April 26, 2022
Industry Insights: Nutrition & Supplements
According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...
April 14, 2022
Ohio Passes the INFORM Act-What does this mean for sellers, brands and online marketplaces?
Ohio takes a step to stop retail theft by signing into law HB 272. On April 6, 2022, Ohio’s governor signed into law HB 272, Ohio’s version of the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, otherwise known as the INFORM Act. Ohio is the third ...
March 30, 2022
Breaking Up With Channel Partners Is Hard to Do
Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
March 18, 2022
Control Online Sales in the U.S. and Europe for Optimized Growth
Excerpt from the webinar 'Control Online Sales in the U.S. and Europe for Optimized Growth' Online sales control is possible in both the U.S. and Europe, and the need for control across geographies is higher than ever before. In a recent webinar, Sarah Long, Partner at Euclid Law, Daren ...
March 11, 2022
Industry Insights: Pet Supplies | Experience Spotlight
Pet supplies are the third biggest ecommerce CPG category across the industry, and pet product sales on ecommerce sites are estimated to grow at 9.4% in 2022. This expected growth comes with many challenges that brands may not be ready or equipped to tackle. There are many different threats pet ...
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