Marketplace Solutions Blog

As the volume of product sales on online marketplaces continues to dramatically rise, more and more manufacturers are scrambling to control their online sales. With hordes of vendors offering various “solutions” to these issues, resulting in confusion over the best path forward, companies ...

Whitney Gibson, partner and co-chair of Vorys eControl, and Natalia Steele, Vorys partner, are slated to deliver the featured presentation at this year’s National Animal Supplement Council Conference in Miami on May 22, 2019. Gibson and Steele will detail the process that pet care ...

Online marketplaces, like Amazon, are growing rapidly around the world, and Europe is no exception. These marketplaces provide an easy path for unauthorized sellers to market products to anyone, causing consumer confusion and long-term brand degradation. On Wednesday, May 22 at 11:00 a.m. EST, ...

Despite the fast-paced rise in popularity of online marketplaces like Amazon.com, brands find themselves unable to take full advantage of these platforms to maximize eCommerce growth. Often this is because brands continue to rely on traditional open distribution with little – or no – ...

Vorys eControl attorneys Whitney Gibson, Daren Garcia and Mark Zheng recently published a white paper detailing the steps brands can take to best respond to the challenges posed by the fast-expanding online marketplace channel in Europe. The paper—“European Distribution Strategy and ...

The Federal Trade Commission (FTC) recently settled its first case against a company that paid for fake product reviews on Amazon. The case against Cure Encapsulations, Inc., a weight-loss supplement company, was the FTC’s first challenge of paid product reviews, according to Law 360 ...

In a recent webinar hosted by Edge by Ascential, Whitney Gibson, leader of Vorys eControl, joined executives from two major brands to discuss controlling online sales in a session titled “Selling on Amazon: The Inside Story.” With Robin Gabel, National Account Manager at Yogi Tea, and ...

A Colorado federal court has entered judgment against an unauthorized grey market seller that further strengthens the ability of brands to stop the unauthorized sales of their products on Amazon and other online marketplaces. The ruling is the second of its kind in less than six months, and ...

In January, a new law took effect in China that requires eCommerce operators to better protect the intellectual property rights of their users. According to a press release by the Library of Congress, the People’s Republic of China’s new Electronic Commerce Law divides “e-commerce ...

Highlighting the Importance of Online Sales Control for Even the World’s Most Powerful Brand Amazon.com recently became an Authorized Reseller of Apple products, meaning that Apple specifically approved the sale of its products on Amazon and, as a result, can better control its sales on the ...