Marketplace Solutions Blog

Amazon announced that on April 28, 2022 they will be increasing the fee charged to third-party merchants using its fulfillment services by 5%. What does this mean for brands that are considering 1P vs 3P strategy for distribution. We asked one of our experienced Vorys eControl Partners - ...

eControl Across the Pond So you want an online sales control program for your #brand in Europe? A common question we get at Vorys eControl is “can I do eControl in Europe?” The short answer is “yes, you can achieve similar results; the path is just a bit different in Europe given the ...

The Consumer Technology Association is projecting that tech sales in the 2021 holiday season (October-December) will hit $142.5 billion. This is prime time for low-quality resellers to emerge and try to take away a percentage of your brand’s holiday online marketplace sales. Don’t let these ...

Gray Market activity on Amazon continues to accelerate, putting brands at risk of losing sales and profits. While this activity increases, so does the confusion regarding what tactics are most effective in shutting down unauthorized sellers. This leaves many brands overwhelmed, not knowing ...

Commerce has been irrevocably transformed in the age of online marketplaces. The online marketplace explosion has plagued brands with countless unknown marketplace sellers who are neither loyal nor accountable to the brands they purport to represent. These anonymous sellers obtain and handle ...

MAP Policy Part Four: Think of Your MAP Policy as Good Athleisure. We were going to compare a good MAP policy to a tailored suit, but we thought athleisure would be more appropriate. Your MAP policy should be something you can live in day in and day out. The key to making that happen is ...

MAP Policy Part Three: Life Is Complicated; Your MAP Policy Shouldn’t Be. Attention spans are short; do your resellers really want to read and digest a MAP policy that is long and overly complicated? This week Vorys eControl dives into what you can do to help increase reseller compliance with ...

eCommerce – and online marketplaces in particular - presents a huge growth opportunity for beauty and personal care brands. But, as online platforms gain substantial share in the category, brands face growing threats to their online sales revenue. Beauty and personal care companies are ...

MAP Policy Part Two: So. Many. Acronyms. MAP vs. iMAP vs. eMAP vs. MSRP The acronyms thrown around in connection with a MAP policy are enough to make your head spin. During this week’s MAP policy blog post, Vorys eControl sets it straight and also identifies what to think about from a ...

MAP Policy Part One: Let’s Start at the Very Beginning; a Very Good Place to Start. At Vorys eControl, we have helped hundreds of companies design, draft, and implement a minimum advertised price (MAP) policy that complements their broader eControl program. Inevitably, common themes, issues, ...