Marketplace Solutions Blog

Given the growth trends in eCommerce, it is not surprising that plaintiffs’ lawyers have changed their litigation targets from brick and mortar retailers to retailers operating online. Specifically, there has been a marked increase in lawsuits stemming from alleged violations of the Americans ...

Vorys, Sater, Seymour and Pease LLP, an AMLaw 200 law firm, has opened an office in California. The office, which is the firm’s eighth, expands Vorys’ physical footprint from coast-to-coast. As previously announced, Tom McCormick, a partner in the firm’s litigation group, is the ...

In furtherance of its mission to identify and bring forward the world’s leading talent in online sales control, Vorys eControl announced today that its international coalition – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges ...

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...

Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...

European manufacturers and brands are grappling with how best to maintain lawful control over their sales in the age of Amazon. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused ...

High-end beauty brands may currently enjoy the benefit of brand gating in Amazon’s Luxury Beauty category, meaning that unauthorized sellers are prohibited from offering on applicable product ASINs. Obviously, for eligible brands, this is a significant benefit – allowing them to effectively ...

Manufacturers and brands operating in Europe are grappling with how to maintain a degree of control over online sales in the age of Amazon and other third party marketplaces without encountering competition law issues. Business as usual is no longer a viable option for companies concerned about ...