Marketplace Solutions Blog

Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...

This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...

On Monday, October 21, 2019, a jury found that the maker of 5-Hour Energy – Living Essentials LLC – did not violate the Robinson-Patman Act when it offered Costco lower wholesale prices and instant rebates that it didn’t make available to other resellers. Although 5-Hour Energy ultimately ...

The Wall Street Journal recently reported on its lengthy investigation of the Amazon.com marketplace that revealed the presence of “thousands of banned, unsafe or mislabeled products.” The Journal reviewed thousands of product listings and hired a federally certified testing company to ...

Whitney Gibson, partner and chair, and Denise Zmuda, Chief Strategy and Client Success Officer, both of Vorys eControl, will lead a webinar hosted by Edge by Ascential on Thursday, October 10, 2019. The webinar entitled, “Marketplace-Proof Your Brand: Integrated Solutions to Control Sales in ...

Daren Garcia, partner of Vorys eControl, will lead a session at the upcoming Hoboken E^HACKATHON with Edge by Ascential on Oct. 1. The E^HACKATHON Hoboken is a deep-dive eCommerce learning experience for brands only where industry leaders work closely with insiders and experts on the latest ...

Daren Garcia, partner of Vorys eControl, will speak at the E^HACKATHON Seattle with Edge by Ascential on Sept. 24, 2019. At this event, fellow leaders of change come together to learn hands-on what it takes to master eCommerce growth with Amazon, blasting beyond the basics to deep-dive case ...

Alibaba Group, which operates the online marketplace Alibaba.com, recently announced that it will now allow U.S.-based businesses to sell on the marketplace. Alibaba currently has platforms in China, India, Brazil and Canada. It reported having more than 630 million annual active consumers on ...

Denise E. Zmuda – a business strategy and channel management expert with more than 25 years of experience – has joined the Vorys eControl team as Chief Strategy and Client Success Officer. The addition of Zmuda will further strengthen and broaden the guidance Vorys eControl provides clients ...

There are three primary and distinct types of intellectual property implicated in eCommerce—trademark, patent, and copyright—each with its own set of laws to protect different types of subject matter and indicia of source for goods and services. This three-part series gives a general ...