Marketplace Solutions Blog

Vorys eControl’s Daren Garcia will present as part of Orca Pacific’s eCommerce Deep Dive Live: Mastering Super-Q4 & Beyond. Daren will join a panel of industry experts to discuss “Retail Readiness: Delivering a Holistic Customer Experience” on August 4 at 1 p.m. ET/10 a.m. PT. ...

Many brands engage in some form of enforcement activity against unauthorized Amazon sellers. Few brands, however, focus their enforcement efforts on driving metrics that translate into real commercial improvement. Most brands’ ultimate goal is to stop lost sales or erosion of their ...

We regularly hear from companies that are engaged in unauthorized seller enforcement but are failing to drive commercially meaningful results. Here are five reasons why your current strategy is holding you back: 1. There Is No Legal Basis For Your Enforcement Tactics: As a threshold matter, it ...

Amazon announced that it will display third-party seller names and addresses on its U.S. online marketplace beginning September 1, 2020, following a similar approach it has taken in Europe, Japan and Mexico. Amazon presumably refrained from displaying this information on the U.S. marketplace to ...

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...

Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a ...

Vorys eControl announced today that its international coalition of independent law firms – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges for businesses operating in the European Economic Area (EEA). Euclid Law, an award-winning ...

Although online marketplaces like Amazon provide brands unprecedented growth opportunities, they also give a similar advantage to brand competitors and unauthorized sellers by offering an inexpensive and easy forum to market copycat, competitive, counterfeit, and grey market products. The Vorys ...

A Massachusetts federal court has held that an unauthorized reseller of a brand’s products can be liable for trademark infringement, and is not protected by the First Sale Doctrine, if the products it sells do not come with the brand’s quality controls, customer-service requirements, or ...