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November 14, 2019

Vorys eControl Featured in November Issue of Columbus CEO

Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...
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November 5, 2019

Vorys eControl to Host Inaugural eControl360 Summit This Week

This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...
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October 23, 2019

Jury Clears 5-Hour Energy of Liability for Antitrust Violations, But the Damage Is Done

On Monday, October 21, 2019, a jury found that the maker of 5-Hour Energy – Living Essentials LLC – did not violate the Robinson-Patman Act when it offered Costco lower wholesale prices and instant rebates that it didn’t make available to other resellers. Although 5-Hour Energy ultimately ...
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October 16, 2019

Wall Street Journal Investigation Further Underscores Need for Online Marketplace Quality Control Programs

The Wall Street Journal recently reported on its lengthy investigation of the Amazon.com marketplace that revealed the presence of “thousands of banned, unsafe or mislabeled products.” The Journal reviewed thousands of product listings and hired a federally certified testing company to ...
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October 8, 2019

Whitney Gibson and Denise Zmuda to Present at Edge by Ascential Webinar

Whitney Gibson, partner and chair, and Denise Zmuda, Chief Strategy and Client Success Officer, both of Vorys eControl, will lead a webinar hosted by Edge by Ascential on Thursday, October 10, 2019. The webinar entitled, “Marketplace-Proof Your Brand: Integrated Solutions to Control Sales in ...
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September 30, 2019

Daren Garcia to Lead Session at Hoboken E^HACKATHON with Edge by Ascential

Daren Garcia, partner of Vorys eControl, will lead a session at the upcoming Hoboken E^HACKATHON with Edge by Ascential on Oct. 1. The E^HACKATHON Hoboken is a deep-dive eCommerce learning experience for brands only where industry leaders work closely with insiders and experts on the latest ...
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September 19, 2019

Daren Garcia to Speak at Seattle E^HACKATHON with Edge by Ascential

Daren Garcia, partner of Vorys eControl, will speak at the E^HACKATHON Seattle with Edge by Ascential on Sept. 24, 2019. At this event, fellow leaders of change come together to learn hands-on what it takes to master eCommerce growth with Amazon, blasting beyond the basics to deep-dive case ...
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September 12, 2019

Alibaba Opens Online Marketplace to U.S.-Based Businesses

Alibaba Group, which operates the online marketplace Alibaba.com, recently announced that it will now allow U.S.-based businesses to sell on the marketplace. Alibaba currently has platforms in China, India, Brazil and Canada. It reported having more than 630 million annual active consumers on ...
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September 10, 2019

Vorys eControl Expands Services with Addition of Channel Management Expert

Denise E. Zmuda – a business strategy and channel management expert with more than 25 years of experience – has joined the Vorys eControl team as Chief Strategy and Client Success Officer. The addition of Zmuda will further strengthen and broaden the guidance Vorys eControl provides clients ...
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August 29, 2019

Intro to Intellectual Property Law Part III: What is Copyright Law?

There are three primary and distinct types of intellectual property implicated in eCommerce—trademark, patent, and copyright—each with its own set of laws to protect different types of subject matter and indicia of source for goods and services. This three-part series gives a general ...