Marketplace Solutions Blog

Unauthorized sales are causing issues for many companies across numerous industries. In highly competitive spaces, such as the beauty or skin care industries, a common but much less talked about an issue affecting many of these same companies is traffic diversion. Traffic Diversion In short, ...

E-commerce has fundamentally changed consumer behavior. Prior to the internet, great deals were normally had by only the savviest of customers. Now, however, price comparisons, blowout sales, and bargain shopping are the norm for anyone with a smartphone. As a result, the past few years have ...

As stated in a recent post, we recommend that companies adopt a three-step approach to tackle unauthorized online sales. Not only will the brand owner benefit but authorized sellers and customers benefit as well. Step one is to revise company policies, procedures, and agreements. Step two is to ...

Now-popular online marketplaces like eBay have made consumer-to-consumer e-commerce possible. Today, it is getting even easier through “flea market” and consignment shop-style apps. These apps pride themselves on the ease with which people can shop for and sell products. Leading fashion ...

One increasingly common technique companies are using to safeguard their brands is implementing a MAP policy. Short for a minimum advertised price policy, these are policies that companies establish declaring the minimum prices at which authorized sellers are permitted to advertise their ...

"Investigation tactics" frequently refers to the techniques utilized by skilled cyber investigators. They also include subpoenas. Issuing subpoenas is a legal mechanism for identifying (in this context) targeted unauthorized sellers of products on eBay and other sales platforms. As a brief ...

There are a number of different sources of unauthorized online sales that companies should be aware of. The five most common types of unauthorized sellers on the internet are 1) authorized distributors; 2) professional resellers; 3) one-off sellers; 4) professional schemers; and 5) sellers who ...

Unauthorized sales on eBay and other third-party websites are significantly impacting many businesses. To overcome this problem, we recommend a three-step approach to addressing these unauthorized sellers as follows, with more details listed below: First, a company should revise its policies, ...

Let’s say your brand is sold on eBay.com. To monitor your products, you frequently check eBay. You notice that there are regularly many products listed on the website for much less than your MAP prices. Unfortunately, there is no magic solution to fix this problem. Instead, we recommend that ...

Stopping Product Diversion is becoming increasingly important for brands due to the continued growth of e-commerce and online marketplaces. It is key to ultimately being able to successfully enforcing a MAP policy. Minimum advertised price policies, or MAP policies, are intended to limit the ...