Marketplace Solutions Blog

Note: This is the first blog of a three part series covering the First Sale Doctrine. For the second post on material differences, click here or for the third post on quality controls, click here. One of the primary legal claims companies have against unauthorized resellers in the United States ...

Vorys eControl attorneys Whitney Gibson and Daren Garcia have published a white paper that explains best practices for companies seeking to enforce Minimum Advertised Price (MAP) policies and uphold brand value in an eCommerce-driven economy. The paper—“The Winning Strategy for MAP Success ...

Whitney Gibson, partner and co-chair of Vorys eControl, will be a panelist at the Salsify Digital Transformers Summit in Boston on June 5, 2019. Gibson’s panel entitled, “How Brands are Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion,” will focus on ...

As the volume of product sales on online marketplaces continues to dramatically rise, more and more manufacturers are scrambling to control their online sales. With hordes of vendors offering various “solutions” to these issues, resulting in confusion over the best path forward, companies ...

Whitney Gibson, partner and co-chair of Vorys eControl, and Natalia Steele, Vorys partner, are slated to deliver the featured presentation at this year’s National Animal Supplement Council Conference in Miami on May 22, 2019. Gibson and Steele will detail the process that pet care ...

Online marketplaces, like Amazon, are growing rapidly around the world, and Europe is no exception. These marketplaces provide an easy path for unauthorized sellers to market products to anyone, causing consumer confusion and long-term brand degradation. On Wednesday, May 22 at 11:00 a.m. EST, ...

Despite the fast-paced rise in popularity of online marketplaces like Amazon.com, brands find themselves unable to take full advantage of these platforms to maximize eCommerce growth. Often this is because brands continue to rely on traditional open distribution with little – or no – ...

Vorys eControl attorneys Whitney Gibson, Daren Garcia and Mark Zheng recently published a white paper detailing the steps brands can take to best respond to the challenges posed by the fast-expanding online marketplace channel in Europe. The paper—“European Distribution Strategy and ...

The Federal Trade Commission (FTC) recently settled its first case against a company that paid for fake product reviews on Amazon. The case against Cure Encapsulations, Inc., a weight-loss supplement company, was the FTC’s first challenge of paid product reviews, according to Law 360 ...

In a recent webinar hosted by Edge by Ascential, Whitney Gibson, leader of Vorys eControl, joined executives from two major brands to discuss controlling online sales in a session titled “Selling on Amazon: The Inside Story.” With Robin Gabel, National Account Manager at Yogi Tea, and ...