Marketplace Solutions Blog

Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...

European manufacturers and brands are grappling with how best to maintain lawful control over their sales in the age of Amazon. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused ...

High-end beauty brands may currently enjoy the benefit of brand gating in Amazon’s Luxury Beauty category, meaning that unauthorized sellers are prohibited from offering on applicable product ASINs. Obviously, for eligible brands, this is a significant benefit – allowing them to effectively ...

Manufacturers and brands operating in Europe are grappling with how to maintain a degree of control over online sales in the age of Amazon and other third party marketplaces without encountering competition law issues. Business as usual is no longer a viable option for companies concerned about ...

Manufacturers and brands operating in Europe are grappling with how best to maintain lawful control over their destinies in the age of Amazon and other online marketplaces. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive ...

The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and ...

There are several important considerations brands have when implementing selective distribution in Europe. Having clarity on the impact of these considerations on your business should be a key initial focus of your selective distribution journey: EXISTING DISTRIBUTION MODEL AND RELATIONSHIPS ...

Selective distribution affords brands the ability to ensure that only qualified, invested resellers are able to sell their products in Europe. This, in turn, enables brands to mitigate online marketplace disruption of their established sales channels, and further provides the means by which ...