Marketplace Solutions Blog

Many companies will discover that a particular business practice is creating the economic environment that facilitates their product diversion and unauthorized online selling issues. In these instances, companies must weigh the economic and relational impacts of changing a particular practice ...

Direct selling companies have unique business models and even more unique distribution strategies. They sell their products through a vast distribution network of independent sales representatives and amplify their voices through personal networking and social media. Direct selling companies ...

Many companies struggle to stop unauthorized sellers from harming their brands. In working with upwards of 500 brands and manufacturers across the world on this issue, we have seen a distinct theme across many companies that continually struggle: they try to solve their challenges with ...

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...

UPDATE: This webinar has already taken place. Click here to view the recording. Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed ...

Many companies in the U.S. have difficulty determining which pricing policy is right for their brands and intended go-to-market strategy. It is easy to get confused when weighing the pros and cons of “MAP” (Minimum Advertised Price), “MRP” (Minimum Resale Price, aka “Colgate”) and ...

Vorys eControl’s Daren Garcia will present as part of Orca Pacific’s eCommerce Deep Dive Live: Mastering Super-Q4 & Beyond. Daren will join a panel of industry experts to discuss “Retail Readiness: Delivering a Holistic Customer Experience” on August 4 at 1 p.m. ET/10 a.m. PT. ...

Many brands engage in some form of enforcement activity against unauthorized Amazon sellers. Few brands, however, focus their enforcement efforts on driving metrics that translate into real commercial improvement. Most brands’ ultimate goal is to stop lost sales or erosion of their ...

We regularly hear from companies that are engaged in unauthorized seller enforcement but are failing to drive commercially meaningful results. Here are five reasons why your current strategy is holding you back: 1. There Is No Legal Basis For Your Enforcement Tactics: As a threshold matter, it ...

Amazon announced that it will display third-party seller names and addresses on its U.S. online marketplace beginning September 1, 2020, following a similar approach it has taken in Europe, Japan and Mexico. Amazon presumably refrained from displaying this information on the U.S. marketplace to ...