May 18, 2020

Experienced Retail and eCommerce Executive Joins Vorys eControl, Will Further Drive Development and Implementation of Commercially Successful eControl Strategies for Clients

Vorys eControl announced today that Robin Gabel has joined the team as its business strategy officer. Prior to joining Vorys eControl, Gabel spent nearly 15 years as a CPG brand executive working at the intersection of traditional retail and eCommerce. In furtherance of eControl’s mission to ...
May 14, 2020

New White Paper: Patent Strategies to Help Stop Bad Actors on Amazon

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...
May 12, 2020

Are Common Business Practices Fueling Your Product Diversion Problems?

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...
Root Cause Webinar
May 6, 2020

Webinar: Identifying and Correcting the Root Cause of Diversion

UPDATE: This webinar has already taken place. Click here to view the recording. Vorys eControl is hosting a webinar Thursday, May 14 that will focus solely on identifying and correcting the root cause of product diversion. Root cause analysis is an important part of any brand’s comprehensive ...
stopping product diversion
May 4, 2020

Stopping Product Diversion In Your Authorized Sales Channels

Commerce has been irrevocably transformed in the age of online marketplaces, driven in large part by the rise and dominance of One of the most disruptive aspects of the Amazon platform is the rampant presence of unauthorized 3P sellers. These 3P sellers are often fueled by product ...
April 23, 2020

New White Paper: Root Cause Analysis & Corrective Actions

A truly comprehensive, 360-degree eControl program is more than the right strategy, a solid legal foundation, and effective legal enforcement. The most successful eControl programs also leverage the ability to diagnose the root cause of unauthorized sales and to implement corrective action to ...
April 7, 2020

Upcoming Webinar: Coronavirus Further Exposes Need for Controlled eCommerce Channels

On Friday, April 17 at 1 p.m. ET join Daren Garcia of Vorys eControl for an educational webinar incorporating all disciplines necessary for brands to control online sales in a constantly changing environment. The speed and force with which online marketplaces have disrupted commerce has caught ...
April 3, 2020

European Court of Justice Holds Amazon Not Liable for Storing Third-Party Sellers’ Infringing Products, Another Reason Why Brands Must Take Greater Control In The European Market

The potential liability of online platforms such as Amazon for third-party content is a hot issue all around the world. The most recent court decision on this topic is the European Court of Justice’s April 2, 2020 ruling in Coty Germany v. Amazon, C-567/18.[1] In that case, Coty discovered ...
April 1, 2020

Why Brands Need to Control Their Content on Amazon

James Thomson has guest authored this post for the Vorys eControl Marketplace Solutions blog. James is a partner at Buy Box Experts and former business head of Amazon Services. He also co-founded the PROSPER Show, co-authored the book The Amazon Marketplace Dilemma, and co-authored the book ...
March 24, 2020

Coronavirus Crisis Driving Increased eCommerce Demands – Brands Need To Adapt Accordingly

As an ever-increasing number of consumers are forced into lock down, there has been a marked spike in the number of people turning to eCommerce as the channel of choice (and necessity) for their retail purchases.  More than 58% of Americans plan to distance themselves from the general ...