August 10, 2020

Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age

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Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed overview of strategies for beauty and personal care companies seeking to protect their brands on online marketplaces while simultaneously growing overall sales in a profitable manner. Vorys eControl will be joined by Dan Shorts of Church & Dwight, who will discuss certain steps his company has taken to achieve these goals. The discussion topics include:

  • The importance of eControl in the beauty and personal care category from the practitioner’s point of view
  • Leveraging a data-driven approach to determine the financial impact of unauthorized sellers on your online sales and brand equity
  • Actionable insights on maintaining control of eCommerce channels and cleaning up distribution
  • Developing an unauthorized seller enforcement program that legally protects your brand from unauthorized resellers across any marketplace
  • Holistic eCommerce channel control strategies for cleaning up the marketplaces and diagnosing key issues disrupting your digital strategy

To learn more and register for the webinar, click here.