Vorys eControl Attorneys Author White Paper on Best Practices for MAP Success and Long-Term Brand Control
Vorys eControl attorneys Whitney Gibson and Daren Garcia have published a white paper that explains best practices for companies seeking to enforce Minimum Advertised Price (MAP) policies and uphold brand value in an eCommerce-driven economy.
The paper—“The Winning Strategy for MAP Success and Long-Term Brand Value in the eCommerce Marketplace”—details a three-step process brands can use to position themselves for MAP success. It also identifies common mistakes brands make in trying to control unauthorized online sales, and how to avoid them.
You can download a copy of the paper by clicking here.