March 28, 2023

Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd

Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world.

Vorys eControl’s mission is to provide truly comprehensive solutions to control and protect brands in the age of ecommerce. With Ladd’s addition, Vorys eControl has further deepened its bench strength in the online intellectual property (IP) infringement and anti-counterfeiting space. Most recently, Ladd was the chief product officer at Corsearch, where she drove innovation and product expansion to support brands in establishing and protecting their IP.

“We are excited to welcome Malia to the Vorys eControl team,” said Whitney Gibson, founder and chair of Vorys eControl. “Her in-depth brand protection and enforcement experience makes her an ideal fit for our growing team. We are excited to work with Malia to develop additional unique and innovative solutions for our clients.”

Ladd will assist Vorys eControl and its clients in a variety of important areas, including designing comprehensive programs to address online IP infringements across marketplaces, websites, social media platforms and other channels.

“I have been guiding brands on online protection strategies for my entire career. It is clear to me that Vorys eControl is a true leader in this space,” said Ladd. “The ability to offer brands comprehensive solutions is critical, and the Vorys team has figured out how to do so. Their innovative, commercially focused approach, together with their cutting edge tactics and strategies really drive business impact for brands. I look forward to helping further grow this dynamic practice.”

Ladd is not licensed to practice law in any state and does not provide legal services.

About Vorys eControl: Vorys eControl is an award-winning multidisciplinary team of professionals dedicated to providing companies with comprehensive solutions for controlling sales and protecting their brands in the age of ecommerce. The team brings forward the unique ability to integrate legal, channel management, data, analytics, technology, investigative and enforcement services tailored to each client’s needs and business goals. The team has represented more than 800 brands, including many of the world’s largest. Vorys eControl’s full scope of services enables a truly comprehensive approach that delivers unique business value. Learn more at