August 27, 2019

Whitney Gibson to Present at Forrester Research Webinar


Whitney Gibson, partner and chair of Vorys eControl, will join Sucharita Kodali, a principal analyst with Forrester Research for an upcoming webinar entitled “Protecting Your Brand on the Rogue Web: eControl is Essential” on Wednesday, September 4, 2019.

Gibson and Kodali will discuss the best practices of brands that have successfully fought against challenges posed by online marketplaces and the guidelines businesses should consider when addressing unauthorized sales.

This webinar will help brands understand what eControl is and why it’s important, why minimum advertised price (MAP) guidelines are important but insufficient, and understand the requirements for effective eControl in today’s online marketplaces.

For more information about the webinar, click here.

In the interim, to learn more about protecting your own brand, click here to download a free eBook.