The rapid growth of Amazon and other online marketplaces has created a new ecosystem in which brands struggle to control their product sales. Brands now find their products sold by anonymous online sellers and face new challenges on an unprecedented scale. The eControl360 Summit is a first-of-its-kind event that will bring together thought leaders in each of the disciplines necessary to tackle these challenges and allow brands to retake control of their online sales.
The summit, which will be in Columbus, Ohio on November 6, 2019, will include discussion and presentations from distribution and channel management experts; eCommerce and Amazon experts; Vorys eControl attorneys; brand representatives highly experienced in administering MAP policies; sales leaders; in-house brand protection specialists; and more. Business leaders from several brands that have managed these problems will share case studies and lessons learned as well.
“We created this event to bring together some of the best professionals in the industry to tackle this growing problem,” said Whitney Gibson, partner and chair of Vorys eControl. “Our goal is to create an event where brands and experts can discuss these issues like never before in hopes of driving new paradigms, models and solutions. We believe this is the first time brands, government entities, legal counsel and researchers will come together to openly discuss these issues.”
The summit will feature speakers from multiple organizations including Procter & Gamble, U.S. Customs and Border Protection, Forrester Research, Bayer, Otter Products, Pattern, Buy Box Experts and others. Attendees will learn how the intersection of law, channel management, sales, eCommerce strategy, technology, investigations and other disciplines can be leveraged to drive innovative approaches for online sales control and overall omnichannel health.
Registration is now open for eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, MAP administrators or anyone else interested in obtaining better control over their products in the age of Amazon.
To learn more about the summit or to register, visit www.vorysecontrol.com/econtrol360. Register before August 1 to take advantage of the Early Bird discount.