December 13, 2021

How to ensure MAP compliance across online marketplaces

Digital Commerce 360 - View the full article One of the most pressing challenges facing manufacturers as online shopping grows is how to effectively enforce Minimum Advertised Price (MAP) policies and uphold brand value across ecommerce marketplaces. Here is a three-phase strategy for ...
November 16, 2021

Vorys Successfully Argues on Behalf of Otter Products, Federal Court Issues First-of-its-Kind Ruling Supporting Brands’ Approach to Reducing Gray Market Sales on Amazon

PRWeb - View the full article A Colorado federal court has granted partial summary judgment against an unauthorized gray market seller that further strengthens the ability of brands to stop the unauthorized sales of their products on online marketplaces, including Amazon. The ruling is the ...
November 12, 2021

Unauthorized Sales of iPhone Cases at Center of New Decision, Amid Fashion’s Gray Market Fight

The Fashion Law - View the full article here. A new decision centering on unauthorized sales of cell phone and tablet cases online, including on Amazon’s marketplace, in a pending trademark and false advertising case is likely to have a striking impact on fashion’s longstanding fight ...
September 13, 2021

The First Pillar of Online Brand Control? Channel Management

The Fashion Law - View the full article A brand’s ability to control its online sales is critical to its ability to maximize profitable e-commerce channel growth, preserve brand equity, and prevent damaging e-commerce conflicts with its brick-and-mortar business. Brands of all types continue ...
June 24, 2021

The Results Of The 2021 Global State Of Brand Manufacturers Survey

Forbes - View the full article here. In Q1 2021, we surveyed 140 brand manufacturer decision-makers across the globe who are familiar with their company’s approach to digital sales. Conducted in partnership with Vorys eControl, we wanted to understand the digital commerce approaches of brand ...
June 22, 2021

Act now to capture long-term gains as e-commerce rises

ZS - View the full article For businesses today, e-commerce is a primary channel, rapidly increasing in importance. As a result, companies must be able to understand shifts in buying behaviors and quickly adapt their strategies to meet their customers’ needs. Managing a multichannel strategy ...
June 22, 2021

According to a new study from Vorys eControl, 77% of brand manufacturers say their online marketplaces are growing faster than their traditional wholesale business

PRWeb - View the full article As brand manufacturers develop their digital sales, the first “State of Brand Manufacturers” study released today by Vorys eControl and Forrester found that online marketplaces have become a significant part of those digital strategies. Among 140 brand ...
April 22, 2021

Digital Lessons Learned from Crate and Barrel and Walmart

McMillan Doolittle - View the full article The path to growth in retail, more than ever depends on effective digital strategies. This past year has changed retail forever, with digital and ecommerce expansion at the forefront. This rapid acceleration has shown there are many ways in which ...
April 8, 2021

Amazon Briefing: Lawyers are helping brands crack down on Amazon sellers

ModernRetail - View the full article Law firms are offering brands a new way to crack down on unauthorized sellers on platforms like Amazon. A small set of law firms are offering a service called “e-control,” which uses legal maneuvering to limit the pool of people who can sell, say, a ...
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