Tag: Brand Protection

Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed overview of strategies for beauty and personal care companies seeking to ...

Many companies in the U.S. have difficulty determining which pricing policy is right for their brands and intended go-to-market strategy. It is easy to get confused when weighing the pros and cons of “MAP” (Minimum Advertised Price), “MRP” (Minimum Resale Price, aka “Colgate”) and ...

Vorys eControl’s Daren Garcia will present as part of Orca Pacific’s eCommerce Deep Dive Live: Mastering Super-Q4 & Beyond. Daren will join a panel of industry experts to discuss “Retail Readiness: Delivering a Holistic Customer Experience” on August 4 at 1 p.m. ET/10 a.m. PT. ...

Many brands engage in some form of enforcement activity against unauthorized Amazon sellers. Few brands, however, focus their enforcement efforts on driving metrics that translate into real commercial improvement. Most brands’ ultimate goal is to stop lost sales or erosion of their ...

We regularly hear from companies that are engaged in unauthorized seller enforcement but are failing to drive commercially meaningful results. Here are five reasons why your current strategy is holding you back: 1. There Is No Legal Basis For Your Enforcement Tactics: As a threshold matter, it ...