Tag: Brand Protection

Let’s talk about patents. Just hearing the word “patent” can invoke apprehension that what follows involves a complicated, highly technical discussion about a topic you haven’t thought about since you were forced to take physics in high school. We get it. As enforcement experts, Vorys ...

In the fast-paced world of online marketplaces, the allure of quick and seemingly cost-effective solutions can lead brands into risky territory. At Vorys eControl, we’ve witnessed a growing trend of tech companies positioning themselves as legal experts, promising easy takedowns and high ...

Our company wants to litigate against an unauthorized reseller, where do we start? Great news, Vorys eControl loves litigating! Our dedicated Vorys eControl litigation team will start by conducting an assessment of your brand’s policies and practices to be sure that the recommendations we ...

What do mascara, menstrual underwear, and outdoor jackets have in common? Manufacturers of all of these products have been sued by consumers on the ground that their products contain one of the thousands of man-made chemicals referred to as PFAS (aka “forever chemicals”). And there are many ...

In today's ever-evolving digital landscape, brands are confronted with a multifaceted challenge: how to strategically expand their online sales while safeguarding their reputation and consumer trust from the clutches of malicious actors. If your brand is struggling with how to hone in on the ...

Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime Many brands are becoming more intrigued with the Buy with Prime feature that can be added to a D2C website. In this piece, eControl shares its insights and practical considerations for integrating the Buy with Prime ...

By now, many in-house legal departments and ecommerce and sales professionals are well aware that the Lanham Act, which prohibits trademark infringement, is a powerful federal law that brands can use in their battle against unauthorized sales of their products, particularly on online ...

When Amazon Sues for False Copyright Claims – Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response Refresh my memory, what happened? On March 30, 2023, Amazon filed three nearly identical lawsuits in the federal district court in Seattle claiming that bad ...

Many manufacturers are mindful that their product descriptions and other listing content on Amazon and other online forums should be accurate and not misleading to avoid consumer complaints, deceptive trade practices claims, or regulatory actions. Indeed, many brands have persons specifically ...

It is well-known that brands face constant challenges in their eCommerce channels. Unauthorized sellers, stolen and counterfeit products, and other disrupters can drive down revenues and hurt the brand’s reputation. Most brands implement a holistic eControl Program comprised of data, ...