Tag: Brand Protection
December 12, 2022
Are You Crafting Your IP Portfolio with an Eye Towards Leveraging Enforcement Tools on Amazon?
Many brands understand that a well-rounded intellectual property portfolio is critical to protecting their market share from copycats and competitors, but with the explosion of online marketplaces like Amazon, it is critical for brands to additionally consider how to craft their IP portfolio ...
September 30, 2022
Recent Trends in Amazon Brand Registry Reporting
Amazon Brand Registry is a tool on Amazon whose purpose is to help manufacturers “protect your intellectual property,” “manage your listings,” and “grow your business.”[1] While Amazon Brand Registry can be a helpful tool for reporting infringement of a brand’s intellectual ...
August 31, 2022
eCommerce Pulse: Pattern Executive Acceleration Forum with Jessica Cunning
Recently Jessica Cunning, Partner with Vorys eControl, spoke at the Pattern Executive Acceleration Forum in Sundance, Utah. We caught up with Jessica to get a pulse on what event attendees are talking about. Q: What are some of the key things you took away from the event? While it is true that ...
August 31, 2022
Recent Seventh Circuit Decision Supports Personal Jurisdiction Where Online Seller Allegedly Sold a Single Infringing Product into Manufacturer’s Forum State via Third-Party Sales on Amazon
Everyone wants a home court advantage. This is why in cases involving the online sales of products that allegedly infringe on the plaintiff/manufacturer’s trademarks, the manufacturer often decides to file the lawsuit in the state where the manufacturer is headquartered (rather than where the ...
July 28, 2022
Vorys eControl Announces New SERP Control Solution
Vorys eControl’s mission is to provide brands with the most comprehensive suite of online sales control capabilities in the world. To that end, we are pleased to announce that we are now offering Vorys eControl SERP Control to help brands regain control of their online advertising channels. A ...
June 29, 2022
Food & Beverage Industry Update: The Rise of the Snack Industry
In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods. This ...
June 28, 2022
How Vorys eControl Addresses Biggest eCommerce Challenges in 2022
A recent poll by Statista1 asked Amazon sellers what are the biggest eCommerce challenges they are facing in 2022. Topping the list of pain points were the “inability to control the customer experience” and “lower profit margins.” A starting point for solving these problems is ...
June 20, 2022
The Negative Impact of Not Having a Brand SERP Strategy
In the age of digital marketing, brands spend countless hours strategizing to improve SERP rankings. Focusing on SERP rankings alone is not enough to drive online conversion and revenues. Brands need to be aware of the potential disruption from unauthorized sellers or counterfeiters that divert ...
May 31, 2022
Industry Insights: Food & Beverage | Experience Spotlight
There has been a digital transformation in the Food and Beverage Industry; analysts are forecasting online sales growth of 15-20% by 2025. This expected growth comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats food and ...
April 26, 2022
Industry Insights: Nutrition & Supplements
According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...
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