Tag: Brand Protection

selective_distribution_in_europe_cover.png
October 19, 2020

Key Selective Distribution Implementation Considerations

There are several important considerations brands have when implementing selective distribution in Europe. Having clarity on the impact of these considerations on your business should be a key initial focus of your selective distribution journey: EXISTING DISTRIBUTION MODEL AND RELATIONSHIPS ...
three-common-unauthorized-seller-enforcement-tactics-that-dont-work.jpg
October 6, 2020

Three Common Unauthorized Seller Enforcement Tactics That Don’t Work

There continues to be confusion about which enforcement tactics are effective against unauthorized online sellers. Brands often mistakenly believe that these three tactics will allow them to gain control over unauthorized sellers (they will not): MAP policy enforcement; ...
4-ways-online-sales-control-drives-increased-business-value.jpg
September 30, 2020

4 Ways In Which Online Sales Control Can Drive Increased Business Value For Your Brand

As Amazon and other online marketplaces continue to grow and expand, brands are becoming increasingly aware of the importance of ensuring that sales of their products are made in the right channels by the right channel partners. Given the online marketplace model, the ability to assert online ...
5-common-reasons-map-programs-fail.jpg
September 23, 2020

5 Common Reasons MAP Programs Fail

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...
forrester_big_graphic.png
September 22, 2020

How Brands and Manufacturers Can Thrive in the Age of Marketplaces

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Whitney Gibson of Vorys eControl will join the team at Forrester Research for this ...
home_product_image.png
September 21, 2020

An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

UPDATE: This webinar has already taken place. Click here to view the recording. The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail ...
take-control-of-your-online-marketplace-sales.jpg
September 16, 2020

Brands: Want to do Better Business with Your Brick-and-Mortar Channels? Take Control of Your Online Marketplace Sales

Brick-and-mortar channels are under immense pressure. The exponential growth of Amazon and other online marketplaces has upended traditional distribution models, with virtually no product category insulated from online disruption. This paradigm shift has brought waves of conflict between ...
hero_banner_protection_and_growth_strategies_for_cpg_brands_in_the_age_of_ecommerce.png
September 10, 2020

Protection and Growth Strategies for CPG Brands in the eCommerce Age

UPDATE: This webinar has already taken place. Click here to view the recording. Online marketplaces have significantly disrupted traditional retail patterns and created a new competitive landscape. Many brands struggle in this new environment to control online sales, preserve product quality, ...
ecommerce-and-beyond_2.jpg
September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
working-towards-greater-control-over-online-sales.jpg
September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...