Tag: Brand Protection

With growing concerns about the safety, quality, and authenticity of products being sold on online marketplaces and the third-party sellers that sell them, Congress is stepping in with a new law designed to give more transparency and impose more accountability on online marketplace operators ...

Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...

By 2025, the United States apparel, footwear and eyewear industry is projected to increase by approximately $295 billion in eCommerce revenue in the United States. This expected growth comes with many challenges that brands in this industry may not be ready to tackle. Brands face numerous ...

Many manufacturers believe that if they only added 1:1 tracking–serial numbers, RFID tracking, or QR codes–to their products, then their diversion problems would resolve. In working with 600+ manufacturers, Vorys eControl has observed the gamut when it comes to manufacturers investing in ...

Over the last several years, I’ve worked with numerous brands to address counterfeiting issues on online marketplaces. Quite often, I’m brought in after a brand or its agency has tried to address the problem without success, sometimes causing additional harm in the process. Whether it’s ...

Many manufacturers come to Vorys eControl puzzled because they see their products being “shipped from and sold by Amazon.com,” but the manufacturer does not sell directly to Amazon in a first-party or retailer relationship. When these unauthorized first-party sales occur, it can be very ...

Many brands understand that a well-rounded intellectual property portfolio is critical to protecting their market share from copycats and competitors, but with the explosion of online marketplaces like Amazon, it is critical for brands to additionally consider how to craft their IP portfolio ...

Amazon Brand Registry is a tool on Amazon whose purpose is to help manufacturers “protect your intellectual property,” “manage your listings,” and “grow your business.”[1] While Amazon Brand Registry can be a helpful tool for reporting infringement of a brand’s intellectual ...

Recently Jessica Cunning, Partner with Vorys eControl, spoke at the Pattern Executive Acceleration Forum in Sundance, Utah. We caught up with Jessica to get a pulse on what event attendees are talking about. Q: What are some of the key things you took away from the event? While it is true that ...

Everyone wants a home court advantage. This is why in cases involving the online sales of products that allegedly infringe on the plaintiff/manufacturer’s trademarks, the manufacturer often decides to file the lawsuit in the state where the manufacturer is headquartered (rather than where the ...