Tag: Channel Conflict

December 1, 2023

Tech Companies Playing Lawyer—Oh My!

In the fast-paced world of online marketplaces, the allure of quick and seemingly cost-effective solutions can lead brands into risky territory. At Vorys eControl, we’ve witnessed a growing trend of tech companies positioning themselves as legal experts, promising easy takedowns and high ...
August 25, 2023

So Your Brand Wants to Sue, What Should It Do?

Our company wants to litigate against an unauthorized reseller, where do we start? Great news, Vorys eControl loves litigating! Our dedicated Vorys eControl litigation team will start by conducting an assessment of your brand’s policies and practices to be sure that the recommendations we ...
August 25, 2023

PFAS (aka Forever Chemicals) – What eControl Brands Should Know

What do mascara, menstrual underwear, and outdoor jackets have in common? Manufacturers of all of these products have been sued by consumers on the ground that their products contain one of the thousands of man-made chemicals referred to as PFAS (aka “forever chemicals”). And there are many ...
August 23, 2023

Navigating the Online Brand Protection Maze: Tips for Defining a Strategy Right for Your Brand

In today's ever-evolving digital landscape, brands are confronted with a multifaceted challenge: how to strategically expand their online sales while safeguarding their reputation and consumer trust from the clutches of malicious actors. If your brand is struggling with how to hone in on the ...
August 23, 2023

Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime

Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime Many brands are becoming more intrigued with the Buy with Prime feature that can be added to a D2C website. In this piece, eControl shares its insights and practical considerations for integrating the Buy with Prime ...
August 22, 2023

The Legal Corner: U.S. Supreme Court Provides Further Guidance on International Reach of The Lanham Act – But What Does It Mean for eControl Brands?

By now, many in-house legal departments and ecommerce and sales professionals are well aware that the Lanham Act, which prohibits trademark infringement, is a powerful federal law that brands can use in their battle against unauthorized sales of their products, particularly on online ...
June 27, 2023

When Amazon Sues for False Copyright Claims – Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response

When Amazon Sues for False Copyright Claims – Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response Refresh my memory, what happened? On March 30, 2023, Amazon filed three nearly identical lawsuits in the federal district court in Seattle claiming that bad ...
June 27, 2023

Vorys eControl Product Variation Compliance: A New Best Practice for Minimizing Legal Risk

Many manufacturers are mindful that their product descriptions and other listing content on Amazon and other online forums should be accurate and not misleading to avoid consumer complaints, deceptive trade practices claims, or regulatory actions. Indeed, many brands have persons specifically ...
March 28, 2023

Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd

Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
February 1, 2023

Industry Insights: Apparel eCommerce Insights 1

By 2025, the United States apparel, footwear and eyewear industry is projected to increase by approximately $295 billion in eCommerce revenue in the United States. This expected growth comes with many challenges that brands in this industry may not be ready to tackle. Brands face numerous ...