Tag: Channel Conflict

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October 14, 2020

4 Key Benefits of Selective Distribution in Europe

Selective distribution affords brands the ability to ensure that only qualified, invested resellers are able to sell their products in Europe. This, in turn, enables brands to mitigate online marketplace disruption of their established sales channels, and further provides the means by which ...
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September 23, 2020

5 Common Reasons MAP Programs Fail

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...
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September 21, 2020

An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

UPDATE: This webinar has already taken place. Click here to view the recording. The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail ...
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September 16, 2020

Brands: Want to do Better Business with Your Brick-and-Mortar Channels? Take Control of Your Online Marketplace Sales

Brick-and-mortar channels are under immense pressure. The exponential growth of Amazon and other online marketplaces has upended traditional distribution models, with virtually no product category insulated from online disruption. This paradigm shift has brought waves of conflict between ...
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September 10, 2020

Protection and Growth Strategies for CPG Brands in the eCommerce Age

UPDATE: This webinar has already taken place. Click here to view the recording. Online marketplaces have significantly disrupted traditional retail patterns and created a new competitive landscape. Many brands struggle in this new environment to control online sales, preserve product quality, ...
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September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
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September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...
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August 25, 2020

5 Common Root Causes of Uncontrolled Online Sales

Many companies will discover that a particular business practice is creating the economic environment that facilitates their product diversion and unauthorized online selling issues. In these instances, companies must weigh the economic and relational impacts of changing a particular practice ...
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August 19, 2020

Amazon for the Direct Sales Industry: The Pains and Pitfalls

Direct selling companies have unique business models and even more unique distribution strategies. They sell their products through a vast distribution network of independent sales representatives and amplify their voices through personal networking and social media. Direct selling companies ...
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August 12, 2020

What is Stopping You from Adopting Selective Distribution? Three Common Myths Dispelled

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...