Tag: Channel Conflict

February 25, 2020

Vorys Attorney and Ex-Amazon Manager Co-Author Book to Help Brands Gain Control on Online Marketplaces

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...
December 5, 2019

Amazon Creates a Cost-Effective and Efficient Patent Infringement Remedy for Infringing Products Sold on its Marketplace by Third Parties

Carey C. Jordan has guest authored this post for the Vorys eControl Marketplace Solutions blog. Carey is a partner and member of the Vorys technology and intellectual property group. On Wednesday, Dec. 11, she will present a webinar on this topic. To register, click here. Adding another tool to ...
November 14, 2019

Vorys eControl Featured in November Issue of Columbus CEO

Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...
November 5, 2019

Vorys eControl to Host Inaugural eControl360 Summit This Week

This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...
September 30, 2019

Daren Garcia to Lead Session at Hoboken E^HACKATHON with Edge by Ascential

Daren Garcia, partner of Vorys eControl, will lead a session at the upcoming Hoboken E^HACKATHON with Edge by Ascential on Oct. 1. The E^HACKATHON Hoboken is a deep-dive eCommerce learning experience for brands only where industry leaders work closely with insiders and experts on the latest ...
September 12, 2019

Alibaba Opens Online Marketplace to U.S.-Based Businesses

Alibaba Group, which operates the online marketplace Alibaba.com, recently announced that it will now allow U.S.-based businesses to sell on the marketplace. Alibaba currently has platforms in China, India, Brazil and Canada. It reported having more than 630 million annual active consumers on ...
September 10, 2019

Vorys eControl Expands Services with Addition of Channel Management Expert

Denise E. Zmuda – a business strategy and channel management expert with more than 25 years of experience – has joined the Vorys eControl team as Chief Strategy and Client Success Officer. The addition of Zmuda will further strengthen and broaden the guidance Vorys eControl provides clients ...
July 31, 2019

Whitney Gibson Scheduled to Speak at B2B Next Conference in October

In the age of eCommerce, many brands are trying to determine the best way to control and grow sales of their products on Amazon and other third-party marketplaces. A lack of control often results in brand erosion and leaves a trail of channel conflict, negative reviews and lost sales. Whitney ...
July 8, 2019

Inaugural eControl360 Summit to Address Growing Challenges for Brands in the Amazon Age

The rapid growth of Amazon and other online marketplaces has created a new ecosystem in which brands struggle to control their product sales. Brands now find their products sold by anonymous online sellers and face new challenges on an unprecedented scale. The eControl360 Summit is a ...
June 27, 2019

The "Quality Controls" Exception to the First Sale Doctrine

As discussed in Part I of our three-part series on the first sale doctrine, the first sale doctrine provides that it is generally legal for an individual to resell a trademarked item after it has been sold by the trademark owner in an authorized sale, even if the resale is without the trademark ...