Tag: eCommerce

Ohio Passes the INFORM Act
May 10, 2022

Empowering Online Marketplace Control through Patent Portfolios

In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...
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April 26, 2022

Industry Insights: Nutrition & Supplements

According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...
Ohio Passes the INFORM Act
April 14, 2022

Ohio Passes the INFORM Act-What does this mean for sellers, brands and online marketplaces?

Ohio takes a step to stop retail theft by signing into law HB 272. On April 6, 2022, Ohio’s governor signed into law HB 272, Ohio’s version of the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, otherwise known as the INFORM Act. Ohio is the third ...
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March 30, 2022

Breaking Up With Channel Partners Is Hard to Do

Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
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March 11, 2022

Industry Insights: Pet Supplies | Experience Spotlight

Pet supplies are the third biggest ecommerce CPG category across the industry, and pet product sales on ecommerce sites are estimated to grow at 9.4% in 2022. This expected growth comes with many challenges that brands may not be ready or equipped to tackle. There are many different threats pet ...
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March 11, 2022

Amazon Announces 3P Fee Increase - What does that mean for brands?

Amazon announced that on April 28, 2022 they will be increasing the fee charged to third-party merchants using its fulfillment services by 5%. What does this mean for brands that are considering 1P vs 3P strategy for distribution. We asked one of our experienced Vorys eControl Partners - ...
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January 26, 2022

Controlling Amazon Sales In Europe: Key Similarities and Differences Between Your US and European eControl Programs

eControl Across the Pond So you want an online sales control program for your #brand in Europe? A common question we get at Vorys eControl is “can I do eControl in Europe?” The short answer is “yes, you can achieve similar results; the path is just a bit different in Europe given the ...
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November 18, 2021

Reducing Gray Market Sales Doesn’t Have to be so Hard

Gray Market activity on Amazon continues to accelerate, putting brands at risk of losing sales and profits. While this activity increases, so does the confusion regarding what tactics are most effective in shutting down unauthorized sellers. This leaves many brands overwhelmed, not knowing ...
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April 21, 2021

Four Pillars of Online Sales Control

A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...
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March 2, 2021

Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

UPDATE: This webinar has already taken place. Click here to view the recording. As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth ...