Tag: International

European Distribution Strategy in the eCommerce Age
June 30, 2020

European Distribution Strategy in the eCommerce Age – A Primer on Selective Distribution

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...
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June 15, 2020

Webinar: European Distribution and Legal Enforcement Strategies

Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a ...
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June 10, 2020

eControl Capabilities Expand in Europe

Vorys eControl announced today that its international coalition of independent law firms – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges for businesses operating in the European Economic Area (EEA). Euclid Law, an award-winning ...
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February 25, 2020

Vorys Attorney and Ex-Amazon Manager Co-Author Book to Help Brands Gain Control on Online Marketplaces

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...