Tag: International

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March 2, 2021

Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth strategy in place, brands will face diminished brand value, decreased sales and ...
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February 10, 2021

eControl Global Expands to Australia

In furtherance of its mission to identify and bring forward the world’s leading talent in online sales control, Vorys eControl announced today that its international coalition – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges ...
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December 14, 2020

Online Sales Control In Europe

European manufacturers and brands are grappling with how best to maintain lawful control over their sales in the age of Amazon. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused ...
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November 10, 2020

Selective Distribution: Tactical Implementation and Business Benefits Webinar

Manufacturers and brands operating in Europe are grappling with how to maintain a degree of control over online sales in the age of Amazon and other third party marketplaces without encountering competition law issues. Business as usual is no longer a viable option for companies concerned about ...
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October 28, 2020

Selective Distribution in Europe: A Practical Guide For Brand Leaders

Manufacturers and brands operating in Europe are grappling with how best to maintain lawful control over their destinies in the age of Amazon and other online marketplaces. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive ...
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October 19, 2020

Key Selective Distribution Implementation Considerations

There are several important considerations brands have when implementing selective distribution in Europe. Having clarity on the impact of these considerations on your business should be a key initial focus of your selective distribution journey: EXISTING DISTRIBUTION MODEL AND RELATIONSHIPS ...
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October 14, 2020

4 Key Benefits of Selective Distribution in Europe

Selective distribution affords brands the ability to ensure that only qualified, invested resellers are able to sell their products in Europe. This, in turn, enables brands to mitigate online marketplace disruption of their established sales channels, and further provides the means by which ...
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August 12, 2020

What is Stopping You from Adopting Selective Distribution? Three Common Myths Dispelled

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...
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July 7, 2020

Upcoming Webinar: Leveraging A Top 3P Reseller and Selective Distribution in Europe

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...
European Distribution Strategy in the eCommerce Age
June 30, 2020

European Distribution Strategy in the eCommerce Age – A Primer on Selective Distribution

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...