Tag: International

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November 10, 2020

Selective Distribution: Tactical Implementation and Business Benefits Webinar

Manufacturers and brands operating in Europe are grappling with how to maintain a degree of control over online sales in the age of Amazon and other third party marketplaces without encountering competition law issues. Business as usual is no longer a viable option for companies concerned about ...
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October 28, 2020

Selective Distribution in Europe: A Practical Guide For Brand Leaders

Manufacturers and brands operating in Europe are grappling with how best to maintain lawful control over their destinies in the age of Amazon and other online marketplaces. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive ...
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October 19, 2020

Key Selective Distribution Implementation Considerations

There are several important considerations brands have when implementing selective distribution in Europe. Having clarity on the impact of these considerations on your business should be a key initial focus of your selective distribution journey: EXISTING DISTRIBUTION MODEL AND RELATIONSHIPS ...
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October 14, 2020

4 Key Benefits of Selective Distribution in Europe

Selective distribution affords brands the ability to ensure that only qualified, invested resellers are able to sell their products in Europe. This, in turn, enables brands to mitigate online marketplace disruption of their established sales channels, and further provides the means by which ...
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August 12, 2020

What is Stopping You from Adopting Selective Distribution? Three Common Myths Dispelled

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...
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July 7, 2020

Upcoming Webinar: Leveraging A Top 3P Reseller and Selective Distribution in Europe

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...
European Distribution Strategy in the eCommerce Age
June 30, 2020

European Distribution Strategy in the eCommerce Age – A Primer on Selective Distribution

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...
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June 15, 2020

Webinar: European Distribution and Legal Enforcement Strategies

Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a ...
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June 10, 2020

eControl Capabilities Expand in Europe

Vorys eControl announced today that its international coalition of independent law firms – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges for businesses operating in the European Economic Area (EEA). Euclid Law, an award-winning ...
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February 25, 2020

Vorys Attorney and Ex-Amazon Manager Co-Author Book to Help Brands Gain Control on Online Marketplaces

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...