Tag: Jet

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...

The counterfeiting epidemic continues to spread, and virtually no product category is immune. Broken, a new Netflix docuseries highlights how prevalent “negligence and deceit are in the production and marketing of popular consumer items.” The counterfeiting crisis is especially problematic ...

The U.S. Customs and Border Protection Office of Trade (CBP) recently reported that, in 2018, it seized nearly $1.4 billion worth of goods at U.S. borders that infringed U.S. trademarks or copyrights—up from $1.2 billion in 2017. The Department of Homeland Security targets and investigates ...

Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...

This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...

Denise E. Zmuda – a business strategy and channel management expert with more than 25 years of experience – has joined the Vorys eControl team as Chief Strategy and Client Success Officer. The addition of Zmuda will further strengthen and broaden the guidance Vorys eControl provides clients ...

There are three primary and distinct types of intellectual property implicated in eCommerce—trademark, patent, and copyright—each with its own set of laws to protect different types of subject matter and indicia of source for goods and services. This three-part series gives a general ...

Whitney Gibson, partner and chair of Vorys eControl, will join Sucharita Kodali, a principal analyst with Forrester Research for an upcoming webinar entitled “Protecting Your Brand on the Rogue Web: eControl is Essential” on Wednesday, September 4, 2019. Gibson and Kodali will discuss the ...

There are three primary and distinct types of intellectual property implicated in eCommerce—trademark, patent, and copyright—each with its own set of laws to protect different types of subject matter and indicia of source for goods and services. This three-part series gives a general ...

Whitney Gibson, partner and chair of Vorys eControl, will lead a session called “Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion” at Tinuiti’s AdDiego on September 19, 2019 in San Diego, Calif. In this session, attendees will hear first-hand ...