Tag: Knock-offs

design_patent_as_enforcement.png
December 3, 2023

Design Patents as an Efficient Brand Enforcement Strategy, Particularly for Products Sold on Amazon

Let’s talk about patents. Just hearing the word “patent” can invoke apprehension that what follows involves a complicated, highly technical discussion about a topic you haven’t thought about since you were forced to take physics in high school. We get it. As enforcement experts, Vorys ...
sywts_1440x500indd.jpg
August 25, 2023

So Your Brand Wants to Sue, What Should It Do?

Our company wants to litigate against an unauthorized reseller, where do we start? Great news, Vorys eControl loves litigating! Our dedicated Vorys eControl litigation team will start by conducting an assessment of your brand’s policies and practices to be sure that the recommendations we ...
pfas_1440x500.png
August 25, 2023

PFAS (aka Forever Chemicals) – What eControl Brands Should Know

What do mascara, menstrual underwear, and outdoor jackets have in common? Manufacturers of all of these products have been sued by consumers on the ground that their products contain one of the thousands of man-made chemicals referred to as PFAS (aka “forever chemicals”). And there are many ...
brand_protection_maze_1400x500.png
August 23, 2023

Navigating the Online Brand Protection Maze: Tips for Defining a Strategy Right for Your Brand

In today's ever-evolving digital landscape, brands are confronted with a multifaceted challenge: how to strategically expand their online sales while safeguarding their reputation and consumer trust from the clutches of malicious actors. If your brand is struggling with how to hone in on the ...
product_variety_-_hero.png
June 27, 2023

Vorys eControl Product Variation Compliance: A New Best Practice for Minimizing Legal Risk

Many manufacturers are mindful that their product descriptions and other listing content on Amazon and other online forums should be accurate and not misleading to avoid consumer complaints, deceptive trade practices claims, or regulatory actions. Indeed, many brands have persons specifically ...
mommy_blog-hero.png
June 26, 2023

Why Limiting Your Product’s Important Benefits to Purchases From Your Authorized Sellers Is Pro-consumer, Pro-safety, and Brand-Positive (and How Influencers Can Help)

It is well-known that brands face constant challenges in their eCommerce channels. Unauthorized sellers, stolen and counterfeit products, and other disrupters can drive down revenues and hurt the brand’s reputation. Most brands implement a holistic eControl Program comprised of data, ...
March 28, 2023

Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd

Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
January 11, 2023

Combatting Counterfeiting on Online Marketplaces

Over the last several years, I’ve worked with numerous brands to address counterfeiting issues on online marketplaces. Quite often, I’m brought in after a brand or its agency has tried to address the problem without success, sometimes causing additional harm in the process. Whether it’s ...
patent_whitepaper_logo.jpg
May 14, 2020

New White Paper: Patent Strategies to Help Stop Bad Actors on Amazon

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...
gettyimages-479387022_1000x0.jpg
May 12, 2020

Are Common Business Practices Fueling Your Product Diversion Problems?

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...