Tag: Knock-offs
March 28, 2023
Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd
Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
January 11, 2023
Combatting Counterfeiting on Online Marketplaces
Over the last several years, I’ve worked with numerous brands to address counterfeiting issues on online marketplaces. Quite often, I’m brought in after a brand or its agency has tried to address the problem without success, sometimes causing additional harm in the process. Whether it’s ...
May 14, 2020
New White Paper: Patent Strategies to Help Stop Bad Actors on Amazon
As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...
May 12, 2020
Are Common Business Practices Fueling Your Product Diversion Problems?
To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...
February 25, 2020
Vorys Attorney and Ex-Amazon Manager Co-Author Book to Help Brands Gain Control on Online Marketplaces
The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...
December 17, 2019
Netflix docuseries Broken highlights prevalence of counterfeit cosmetics products on online marketplaces
The counterfeiting epidemic continues to spread, and virtually no product category is immune. Broken, a new Netflix docuseries highlights how prevalent “negligence and deceit are in the production and marketing of popular consumer items.” The counterfeiting crisis is especially problematic ...
December 5, 2019
Amazon Creates a Cost-Effective and Efficient Patent Infringement Remedy for Infringing Products Sold on its Marketplace by Third Parties
Carey C. Jordan has guest authored this post for the Vorys eControl Marketplace Solutions blog. Carey is a partner and member of the Vorys technology and intellectual property group. On Wednesday, Dec. 11, she will present a webinar on this topic. To register, click here. Adding another tool to ...
November 21, 2019
U.S. Customs and Border Protection Office of Trade Releases Annual Report on Seizure of Goods Infringing U.S. Intellectual Property Rights
The U.S. Customs and Border Protection Office of Trade (CBP) recently reported that, in 2018, it seized nearly $1.4 billion worth of goods at U.S. borders that infringed U.S. trademarks or copyrights—up from $1.2 billion in 2017. The Department of Homeland Security targets and investigates ...
November 14, 2019
Vorys eControl Featured in November Issue of Columbus CEO
Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...
November 5, 2019
Vorys eControl to Host Inaugural eControl360 Summit This Week
This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...
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