Tag: Knock-offs

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...

The counterfeiting epidemic continues to spread, and virtually no product category is immune. Broken, a new Netflix docuseries highlights how prevalent “negligence and deceit are in the production and marketing of popular consumer items.” The counterfeiting crisis is especially problematic ...

Carey C. Jordan has guest authored this post for the Vorys eControl Marketplace Solutions blog. Carey is a partner and member of the Vorys technology and intellectual property group. On Wednesday, Dec. 11, she will present a webinar on this topic. To register, click here. Adding another tool to ...

The U.S. Customs and Border Protection Office of Trade (CBP) recently reported that, in 2018, it seized nearly $1.4 billion worth of goods at U.S. borders that infringed U.S. trademarks or copyrights—up from $1.2 billion in 2017. The Department of Homeland Security targets and investigates ...

Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...

This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...

Daren Garcia, partner of Vorys eControl, will lead a session at the upcoming Hoboken E^HACKATHON with Edge by Ascential on Oct. 1. The E^HACKATHON Hoboken is a deep-dive eCommerce learning experience for brands only where industry leaders work closely with insiders and experts on the latest ...

Alibaba Group, which operates the online marketplace Alibaba.com, recently announced that it will now allow U.S.-based businesses to sell on the marketplace. Alibaba currently has platforms in China, India, Brazil and Canada. It reported having more than 630 million annual active consumers on ...