Tag: Legal

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September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
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September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...
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July 7, 2020

Upcoming Webinar: Leveraging A Top 3P Reseller and Selective Distribution in Europe

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...
European Distribution Strategy in the eCommerce Age
June 30, 2020

European Distribution Strategy in the eCommerce Age – A Primer on Selective Distribution

The explosive growth of eCommerce channels has required brands to completely rethink their go-to-market strategies. Across Europe, the commercial dynamics created by eCommerce, in particular the growth of open online marketplaces like Amazon, have rendered many decades-long business practices ...
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June 15, 2020

Webinar: European Distribution and Legal Enforcement Strategies

Online marketplaces like Amazon and eBay are reshaping the retail landscape across Europe, bringing significant new challenges for brands. In particular, online marketplaces are compelling brands to rethink distribution strategies to prevent harm to brand equity that can arise from a ...
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June 10, 2020

eControl Capabilities Expand in Europe

Vorys eControl announced today that its international coalition of independent law firms – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges for businesses operating in the European Economic Area (EEA). Euclid Law, an award-winning ...
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May 27, 2020

Recent Federal Court Decision Reaffirms Exceptions to First Sale Doctrine for Brands Bringing Trademark Claims Against Unauthorized Resellers

A Massachusetts federal court has held that an unauthorized reseller of a brand’s products can be liable for trademark infringement, and is not protected by the First Sale Doctrine, if the products it sells do not come with the brand’s quality controls, customer-service requirements, or ...
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May 14, 2020

New White Paper: Patent Strategies to Help Stop Bad Actors on Amazon

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...
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May 12, 2020

Are Common Business Practices Fueling Your Product Diversion Problems?

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...
Root Cause Webinar
May 6, 2020

Webinar: Identifying and Correcting the Root Cause of Diversion

Vorys eControl is hosting a webinar Thursday, May 14 that will focus solely on identifying and correcting the root cause of product diversion. Root cause analysis is an important part of any brand’s comprehensive eControl strategy. In this upcoming webinar, Daren Garcia, a partner in Vorys ...