Tag: MAP Compliance

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...

The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and ...

There continues to be confusion about which enforcement tactics are effective against unauthorized online sellers. Brands often mistakenly believe that these three tactics will allow them to gain control over unauthorized sellers (they will not): MAP policy enforcement; ...

As Amazon and other online marketplaces continue to grow and expand, brands are becoming increasingly aware of the importance of ensuring that sales of their products are made in the right channels by the right channel partners. Given the online marketplace model, the ability to assert online ...

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Whitney Gibson of Vorys eControl will join the team at Forrester Research for this ...

UPDATE: This webinar has already taken place. Click here to view the recording. The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail ...

UPDATE: This webinar has already taken place. Click here to view the recording. Online marketplaces have significantly disrupted traditional retail patterns and created a new competitive landscape. Many brands struggle in this new environment to control online sales, preserve product quality, ...