Tag: MAP Compliance

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May 27, 2020

Recent Federal Court Decision Reaffirms Exceptions to First Sale Doctrine for Brands Bringing Trademark Claims Against Unauthorized Resellers

A Massachusetts federal court has held that an unauthorized reseller of a brand’s products can be liable for trademark infringement, and is not protected by the First Sale Doctrine, if the products it sells do not come with the brand’s quality controls, customer-service requirements, or ...
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May 14, 2020

New White Paper: Patent Strategies to Help Stop Bad Actors on Amazon

As bad actors increasingly market copycat and competitive products on Amazon and other online marketplaces, manufacturers should consider using their patent portfolio as another tool to defend their brand and control online sales. Vorys eControl and the intellectual property team at Vorys, ...
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May 12, 2020

Are Common Business Practices Fueling Your Product Diversion Problems?

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...
Root Cause Webinar
May 6, 2020

Webinar: Identifying and Correcting the Root Cause of Diversion

Vorys eControl is hosting a webinar Thursday, May 14 that will focus solely on identifying and correcting the root cause of product diversion. Root cause analysis is an important part of any brand’s comprehensive eControl strategy. In this upcoming webinar, Daren Garcia, a partner in Vorys ...
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April 23, 2020

New White Paper: Root Cause Analysis & Corrective Actions

A truly comprehensive, 360-degree eControl program is more than the right strategy, a solid legal foundation, and effective legal enforcement. The most successful eControl programs also leverage the ability to diagnose the root cause of unauthorized sales and to implement corrective action to ...
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February 25, 2020

Vorys Attorney and Ex-Amazon Manager Co-Author Book to Help Brands Gain Control on Online Marketplaces

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...
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December 5, 2019

Amazon Creates a Cost-Effective and Efficient Patent Infringement Remedy for Infringing Products Sold on its Marketplace by Third Parties

Carey C. Jordan has guest authored this post for the Vorys eControl Marketplace Solutions blog. Carey is a partner and member of the Vorys technology and intellectual property group. On Wednesday, Dec. 11, she will present a webinar on this topic. To register, click here. Adding another tool to ...
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November 14, 2019

Vorys eControl Featured in November Issue of Columbus CEO

Vorys eControl is featured in this month’s edition of Columbus CEO. The magazine details the growth of Vorys eControl over the past five years and the market demand for such multi-disciplinary services. The article features companies like Yogi Tea and Otterbox, which have overcome challenges ...
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November 5, 2019

Vorys eControl to Host Inaugural eControl360 Summit This Week

This Wednesday, Vorys eControl will host the eControl360 Summit, a first-of-its-kind event incorporating all disciplines necessary for brands to control sales in the age of Amazon. The Summit targets eCommerce leaders, in-house attorneys, sales and marketing professionals, business executives, ...
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October 23, 2019

Jury Clears 5-Hour Energy of Liability for Antitrust Violations, But the Damage Is Done

On Monday, October 21, 2019, a jury found that the maker of 5-Hour Energy – Living Essentials LLC – did not violate the Robinson-Patman Act when it offered Costco lower wholesale prices and instant rebates that it didn’t make available to other resellers. Although 5-Hour Energy ultimately ...