Tag: MAP Compliance

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Whitney Gibson of Vorys eControl will join the team at Forrester Research for this ...

The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online ...

Online marketplaces have significantly disrupted traditional retail patterns and created a new competitive landscape. Many brands struggle in this new environment to control online sales, preserve product quality, brand image and overall brand equity. Companies of all types across virtually ...

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...

Many companies will discover that a particular business practice is creating the economic environment that facilitates their product diversion and unauthorized online selling issues. In these instances, companies must weigh the economic and relational impacts of changing a particular practice ...

Many companies struggle to stop unauthorized sellers from harming their brands. In working with upwards of 500 brands and manufacturers across the world on this issue, we have seen a distinct theme across many companies that continually struggle: they try to solve their challenges with ...

Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed overview of strategies for beauty and personal care companies seeking to ...

Many companies in the U.S. have difficulty determining which pricing policy is right for their brands and intended go-to-market strategy. It is easy to get confused when weighing the pros and cons of “MAP” (Minimum Advertised Price), “MRP” (Minimum Resale Price, aka “Colgate”) and ...