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Tag: MAP Compliance

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August 18, 2021

20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 2

MAP Policy Part Two: So. Many. Acronyms. MAP vs. iMAP vs. eMAP vs. MSRP The acronyms thrown around in connection with a MAP policy are enough to make your head spin. During this week’s MAP policy blog post, Vorys eControl sets it straight and also identifies what to think about from a ...
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March 1, 2021

Running A Successful 3P Strategy – Control & Growth Tactics To Optimize Your Brand’s Performance

By the end of 2020, 54% of Amazon's sales came from third-party sellers. But if you are new to the channel or have only ever sold directly to Amazon, navigating a 3P seller strategy can seem daunting. In this webinar, eCommerce leaders from Pattern, one of the world’s top third-party sellers ...
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February 3, 2021

Why Control Is A Key Component of Your 1P Amazon Strategy

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...
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January 20, 2021

eCommerce Litigation – Frequently Seen Disputes & Strategies For Addressing Them

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...
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January 20, 2021

Jewelry Brands: Driving Revenue and Protecting Brand Value With eControl

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...
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October 23, 2020

An Insider’s Look: Best Practices and Strategies for Today’s Pharmaceutical Companies to Protect and Grow Brand Equity In the Amazon Age

The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and ...
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October 6, 2020

Three Common Unauthorized Seller Enforcement Tactics That Don’t Work

There continues to be confusion about which enforcement tactics are effective against unauthorized online sellers. Brands often mistakenly believe that these three tactics will allow them to gain control over unauthorized sellers (they will not): MAP policy enforcement; ...
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September 30, 2020

4 Ways In Which Online Sales Control Can Drive Increased Business Value For Your Brand

As Amazon and other online marketplaces continue to grow and expand, brands are becoming increasingly aware of the importance of ensuring that sales of their products are made in the right channels by the right channel partners. Given the online marketplace model, the ability to assert online ...
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September 23, 2020

5 Common Reasons MAP Programs Fail

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...
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September 22, 2020

How Brands and Manufacturers Can Thrive in the Age of Marketplaces

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Whitney Gibson of Vorys eControl will join the team at Forrester Research for this ...