Tag: Marketing

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November 12, 2020

Gated on Amazon Luxury Beauty? Beware Unauthorized Sellers on Other Marketplaces

High-end beauty brands may currently enjoy the benefit of brand gating in Amazon’s Luxury Beauty category, meaning that unauthorized sellers are prohibited from offering on applicable product ASINs. Obviously, for eligible brands, this is a significant benefit – allowing them to effectively ...
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September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
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September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...
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July 7, 2020

Upcoming Webinar: Leveraging A Top 3P Reseller and Selective Distribution in Europe

Brands across Europe are grappling with how to fully capitalize on the Amazon channel while preserving their brand value. A key component of success in the Amazon channel and, more broadly, omni-channel success is implementing and protecting the right Amazon distribution method. For many ...
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June 10, 2020

eControl Capabilities Expand in Europe

Vorys eControl announced today that its international coalition of independent law firms – eControl Global™ – is expanding to include a firm to help brands address the unique and growing challenges for businesses operating in the European Economic Area (EEA). Euclid Law, an award-winning ...
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May 12, 2020

Are Common Business Practices Fueling Your Product Diversion Problems?

To succeed in the online marketplace era, brands must take control of their online sales. Unfortunately, there is a great deal of confusion over how best to do so. It is common for brands attempting to achieve control over online sales to first attempt various half-measures that quickly prove ...
Root Cause Webinar
May 6, 2020

Webinar: Identifying and Correcting the Root Cause of Diversion

UPDATE: This webinar has already taken place. Click here to view the recording. Vorys eControl is hosting a webinar Thursday, May 14 that will focus solely on identifying and correcting the root cause of product diversion. Root cause analysis is an important part of any brand’s comprehensive ...
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May 4, 2020

Stopping Product Diversion In Your Authorized Sales Channels

Commerce has been irrevocably transformed in the age of online marketplaces, driven in large part by the rise and dominance of Amazon.com. One of the most disruptive aspects of the Amazon platform is the rampant presence of unauthorized 3P sellers. These 3P sellers are often fueled by product ...
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April 23, 2020

New White Paper: Root Cause Analysis & Corrective Actions

A truly comprehensive, 360-degree eControl program is more than the right strategy, a solid legal foundation, and effective legal enforcement. The most successful eControl programs also leverage the ability to diagnose the root cause of unauthorized sales and to implement corrective action to ...
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February 25, 2020

Vorys Attorney and Ex-Amazon Manager Co-Author Book to Help Brands Gain Control on Online Marketplaces

The rise of Amazon and other online marketplaces has left many brands struggling to survive the consequences of uncontrolled online sales. Unauthorized sellers are selling poor-quality products without customer service and other benefits that accompany authorized sales. Product descriptions and ...