Tag: Marketplaces
December 3, 2023
Design Patents as an Efficient Brand Enforcement Strategy, Particularly for Products Sold on Amazon
Let’s talk about patents. Just hearing the word “patent” can invoke apprehension that what follows involves a complicated, highly technical discussion about a topic you haven’t thought about since you were forced to take physics in high school. We get it. As enforcement experts, Vorys ...
December 1, 2023
Tech Companies Playing Lawyer—Oh My!
In the fast-paced world of online marketplaces, the allure of quick and seemingly cost-effective solutions can lead brands into risky territory. At Vorys eControl, we’ve witnessed a growing trend of tech companies positioning themselves as legal experts, promising easy takedowns and high ...
August 23, 2023
Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime
Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime Many brands are becoming more intrigued with the Buy with Prime feature that can be added to a D2C website. In this piece, eControl shares its insights and practical considerations for integrating the Buy with Prime ...
August 22, 2023
The Legal Corner: U.S. Supreme Court Provides Further Guidance on International Reach of The Lanham Act – But What Does It Mean for eControl Brands?
By now, many in-house legal departments and ecommerce and sales professionals are well aware that the Lanham Act, which prohibits trademark infringement, is a powerful federal law that brands can use in their battle against unauthorized sales of their products, particularly on online ...
August 22, 2023
Attention Brands: Is Your D2C Website in Compliance with the Americans with Disabilities Act (ADA)? Compliance Unfortunately Is Not Straightforward, and ADA Lawsuits Are on the Rise.
Attention Brands: Is Your D2C Website in Compliance with the Americans with Disabilities Act (ADA)? Compliance Unfortunately Is Not Straightforward, and ADA Lawsuits Are on the Rise. It is an all too familiar scenario for businesses: a lawsuit alleging a failure to be accessible to disabled ...
June 27, 2023
When Amazon Sues for False Copyright Claims – Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response
When Amazon Sues for False Copyright Claims – Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response Refresh my memory, what happened? On March 30, 2023, Amazon filed three nearly identical lawsuits in the federal district court in Seattle claiming that bad ...
June 27, 2023
Vorys eControl Product Variation Compliance: A New Best Practice for Minimizing Legal Risk
Many manufacturers are mindful that their product descriptions and other listing content on Amazon and other online forums should be accurate and not misleading to avoid consumer complaints, deceptive trade practices claims, or regulatory actions. Indeed, many brands have persons specifically ...
June 26, 2023
Why Limiting Your Product’s Important Benefits to Purchases From Your Authorized Sellers Is Pro-consumer, Pro-safety, and Brand-Positive (and How Influencers Can Help)
It is well-known that brands face constant challenges in their eCommerce channels. Unauthorized sellers, stolen and counterfeit products, and other disrupters can drive down revenues and hurt the brand’s reputation. Most brands implement a holistic eControl Program comprised of data, ...
April 28, 2023
Legal Corner: INFORM Act Effective June 2023 Seeks to Increase Seller Transparency on Online Marketplaces
With growing concerns about the safety, quality, and authenticity of products being sold on online marketplaces and the third-party sellers that sell them, Congress is stepping in with a new law designed to give more transparency and impose more accountability on online marketplace operators ...
March 28, 2023
Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd
Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
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