Tag: Operations

5-common-reasons-map-programs-fail.jpg
September 23, 2020

5 Common Reasons MAP Programs Fail

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...
home_product_image.png
September 21, 2020

An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online ...
take-control-of-your-online-marketplace-sales.jpg
September 16, 2020

Brands: Want to do Better Business with Your Brick-and-Mortar Channels? Take Control of Your Online Marketplace Sales

Brick-and-mortar channels are under immense pressure. The exponential growth of Amazon and other online marketplaces has upended traditional distribution models, with virtually no product category insulated from online disruption. This paradigm shift has brought waves of conflict between ...
ecommerce-and-beyond_2.jpg
September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
working-towards-greater-control-over-online-sales.jpg
September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...
5-common-root-causes-of-uncontrolled-online-sales_2.jpg
August 25, 2020

5 Common Root Causes of Uncontrolled Online Sales

Many companies will discover that a particular business practice is creating the economic environment that facilitates their product diversion and unauthorized online selling issues. In these instances, companies must weigh the economic and relational impacts of changing a particular practice ...
roundtable_direct_sales_v01-01_1.png
August 19, 2020

Amazon for the Direct Sales Industry: The Pains and Pitfalls

Direct selling companies have unique business models and even more unique distribution strategies. They sell their products through a vast distribution network of independent sales representatives and amplify their voices through personal networking and social media. Direct selling companies ...
5_components_of_a_holistic_econtrol_solution.jpg
August 19, 2020

Struggling to Stop Unauthorized Amazon or Other Marketplace Sellers? Companies Must Take A Holistic Approach To Win.

Many companies struggle to stop unauthorized sellers from harming their brands. In working with upwards of 500 brands and manufacturers across the world on this issue, we have seen a distinct theme across many companies that continually struggle: they try to solve their challenges with ...
europe-selective-distribution_blog-post_featured-image_4.jpg
August 12, 2020

What is Stopping You from Adopting Selective Distribution? Three Common Myths Dispelled

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...
banner_image_protection_and_growth_strategies_for_beauty_personal_care_brands_in_the_ecommerce_age_08-18-20.png
August 10, 2020

Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age

Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed overview of strategies for beauty and personal care companies seeking to ...