Tag: Operations

A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...

Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...

European manufacturers and brands are grappling with how best to maintain lawful control over their sales in the age of Amazon. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused ...

Manufacturers and brands operating in Europe are grappling with how to maintain a degree of control over online sales in the age of Amazon and other third party marketplaces without encountering competition law issues. Business as usual is no longer a viable option for companies concerned about ...

Manufacturers and brands operating in Europe are grappling with how best to maintain lawful control over their destinies in the age of Amazon and other online marketplaces. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive ...

There are several important considerations brands have when implementing selective distribution in Europe. Having clarity on the impact of these considerations on your business should be a key initial focus of your selective distribution journey: EXISTING DISTRIBUTION MODEL AND RELATIONSHIPS ...

Selective distribution affords brands the ability to ensure that only qualified, invested resellers are able to sell their products in Europe. This, in turn, enables brands to mitigate online marketplace disruption of their established sales channels, and further provides the means by which ...

Many U.S. brands look first to minimum advertised price (“MAP”) policies in an effort to assert control over their online sales channels and protect brand equity. It is our experience that – with very few exceptions – brands that rely solely on MAP policies and associated monitoring ...