Tag: Operations
December 3, 2023
Design Patents as an Efficient Brand Enforcement Strategy, Particularly for Products Sold on Amazon
Let’s talk about patents. Just hearing the word “patent” can invoke apprehension that what follows involves a complicated, highly technical discussion about a topic you haven’t thought about since you were forced to take physics in high school. We get it. As enforcement experts, Vorys ...
December 1, 2023
Tech Companies Playing Lawyer—Oh My!
In the fast-paced world of online marketplaces, the allure of quick and seemingly cost-effective solutions can lead brands into risky territory. At Vorys eControl, we’ve witnessed a growing trend of tech companies positioning themselves as legal experts, promising easy takedowns and high ...
August 22, 2023
Attention Brands: Is Your D2C Website in Compliance with the Americans with Disabilities Act (ADA)? Compliance Unfortunately Is Not Straightforward, and ADA Lawsuits Are on the Rise.
Attention Brands: Is Your D2C Website in Compliance with the Americans with Disabilities Act (ADA)? Compliance Unfortunately Is Not Straightforward, and ADA Lawsuits Are on the Rise. It is an all too familiar scenario for businesses: a lawsuit alleging a failure to be accessible to disabled ...
April 28, 2023
Legal Corner: INFORM Act Effective June 2023 Seeks to Increase Seller Transparency on Online Marketplaces
With growing concerns about the safety, quality, and authenticity of products being sold on online marketplaces and the third-party sellers that sell them, Congress is stepping in with a new law designed to give more transparency and impose more accountability on online marketplace operators ...
March 28, 2023
Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd
Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
February 1, 2023
Industry Insights: Apparel eCommerce Insights 1
By 2025, the United States apparel, footwear and eyewear industry is projected to increase by approximately $295 billion in eCommerce revenue in the United States. This expected growth comes with many challenges that brands in this industry may not be ready to tackle. Brands face numerous ...
March 30, 2022
Breaking Up With Channel Partners Is Hard to Do
Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
March 11, 2022
Amazon Announces 3P Fee Increase - What does that mean for brands?
Amazon announced that on April 28, 2022 they will be increasing the fee charged to third-party merchants using its fulfillment services by 5%. What does this mean for brands that are considering 1P vs 3P strategy for distribution. We asked one of our experienced Vorys eControl Partners - ...
January 26, 2022
Controlling Amazon Sales In Europe: Key Similarities and Differences Between Your US and European eControl Programs
eControl Across the Pond So you want an online sales control program for your #brand in Europe? A common question we get at Vorys eControl is “can I do eControl in Europe?” The short answer is “yes, you can achieve similar results; the path is just a bit different in Europe given the ...
April 21, 2021
Four Pillars of Online Sales Control
A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...
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