April 28, 2023
Legal Corner: INFORM Act Effective June 2023 Seeks to Increase Seller Transparency on Online Marketplaces
With growing concerns about the safety, quality, and authenticity of products being sold on online marketplaces and the third-party sellers that sell them, Congress is stepping in with a new law designed to give more transparency and impose more accountability on online marketplace operators ...
March 28, 2023
Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd
Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
February 1, 2023
Industry Insights: Apparel eCommerce Insights 1
By 2025, the United States apparel, footwear and eyewear industry is projected to increase by approximately $295 billion in eCommerce revenue in the United States. This expected growth comes with many challenges that brands in this industry may not be ready to tackle. Brands face numerous ...
March 30, 2022
Breaking Up With Channel Partners Is Hard to Do
Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
March 11, 2022
Amazon Announces 3P Fee Increase - What does that mean for brands?
Amazon announced that on April 28, 2022 they will be increasing the fee charged to third-party merchants using its fulfillment services by 5%. What does this mean for brands that are considering 1P vs 3P strategy for distribution. We asked one of our experienced Vorys eControl Partners - ...
January 26, 2022
Controlling Amazon Sales In Europe: Key Similarities and Differences Between Your US and European eControl Programs
eControl Across the Pond So you want an online sales control program for your #brand in Europe? A common question we get at Vorys eControl is “can I do eControl in Europe?” The short answer is “yes, you can achieve similar results; the path is just a bit different in Europe given the ...
April 21, 2021
Four Pillars of Online Sales Control
A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...
February 3, 2021
Why Control Is A Key Component of Your 1P Amazon Strategy
Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...
January 27, 2021
Selling 3P on Amazon? Control Is Key To Optimum Growth
Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...
January 20, 2021
eCommerce Litigation – Frequently Seen Disputes & Strategies For Addressing Them
UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...
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