Tag: Quality Controls

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October 23, 2020

An Insider’s Look: Best Practices and Strategies for Today’s Pharmaceutical Companies to Protect and Grow Brand Equity In the Amazon Age

The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and ...
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October 19, 2020

Key Selective Distribution Implementation Considerations

There are several important considerations brands have when implementing selective distribution in Europe. Having clarity on the impact of these considerations on your business should be a key initial focus of your selective distribution journey: EXISTING DISTRIBUTION MODEL AND RELATIONSHIPS ...
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September 30, 2020

4 Ways In Which Online Sales Control Can Drive Increased Business Value For Your Brand

As Amazon and other online marketplaces continue to grow and expand, brands are becoming increasingly aware of the importance of ensuring that sales of their products are made in the right channels by the right channel partners. Given the online marketplace model, the ability to assert online ...
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September 22, 2020

How Brands and Manufacturers Can Thrive in the Age of Marketplaces

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Whitney Gibson of Vorys eControl will join the team at Forrester Research for this ...
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September 21, 2020

An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

UPDATE: This webinar has already taken place. Click here to view the recording. The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail ...
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September 10, 2020

Protection and Growth Strategies for CPG Brands in the eCommerce Age

UPDATE: This webinar has already taken place. Click here to view the recording. Online marketplaces have significantly disrupted traditional retail patterns and created a new competitive landscape. Many brands struggle in this new environment to control online sales, preserve product quality, ...
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September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
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September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...
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August 25, 2020

5 Common Root Causes of Uncontrolled Online Sales

Many companies will discover that a particular business practice is creating the economic environment that facilitates their product diversion and unauthorized online selling issues. In these instances, companies must weigh the economic and relational impacts of changing a particular practice ...
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August 19, 2020

Amazon for the Direct Sales Industry: The Pains and Pitfalls

Direct selling companies have unique business models and even more unique distribution strategies. They sell their products through a vast distribution network of independent sales representatives and amplify their voices through personal networking and social media. Direct selling companies ...