Tag: Quality Controls

Ohio Passes the INFORM Act
May 10, 2022

Empowering Online Marketplace Control through Patent Portfolios

In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...
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April 26, 2022

Industry Insights: Nutrition & Supplements

According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...
Ohio Passes the INFORM Act
April 14, 2022

Ohio Passes the INFORM Act-What does this mean for sellers, brands and online marketplaces?

Ohio takes a step to stop retail theft by signing into law HB 272. On April 6, 2022, Ohio’s governor signed into law HB 272, Ohio’s version of the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, otherwise known as the INFORM Act. Ohio is the third ...
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March 30, 2022

Breaking Up With Channel Partners Is Hard to Do

Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
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March 2, 2021

Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

UPDATE: This webinar has already taken place. Click here to view the recording. As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth ...
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March 1, 2021

Running A Successful 3P Strategy – Control & Growth Tactics To Optimize Your Brand’s Performance

By the end of 2020, 54% of Amazon's sales came from third-party sellers. But if you are new to the channel or have only ever sold directly to Amazon, navigating a 3P seller strategy can seem daunting. In this webinar, eCommerce leaders from Pattern, one of the world’s top third-party sellers ...
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February 3, 2021

Why Control Is A Key Component of Your 1P Amazon Strategy

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...
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January 27, 2021

Selling 3P on Amazon? Control Is Key To Optimum Growth

Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...
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January 20, 2021

Jewelry Brands: Driving Revenue and Protecting Brand Value With eControl

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...
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October 23, 2020

An Insider’s Look: Best Practices and Strategies for Today’s Pharmaceutical Companies to Protect and Grow Brand Equity In the Amazon Age

The rapid growth of eCommerce in the pharmaceutical industry is a trend that cannot be ignored. Online marketplaces have substantially changed the way consumers purchase pharmaceuticals, with many foregoing traditional brick-and-mortar retailers in favor of online shopping. The growth and ...