Tag: Quality Controls

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September 22, 2020

How Brands and Manufacturers Can Thrive in the Age of Marketplaces

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Whitney Gibson of Vorys eControl will join the team at Forrester Research for this ...
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September 21, 2020

An Insider’s Look: Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online ...
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September 10, 2020

Protection and Growth Strategies for CPG Brands in the eCommerce Age

Online marketplaces have significantly disrupted traditional retail patterns and created a new competitive landscape. Many brands struggle in this new environment to control online sales, preserve product quality, brand image and overall brand equity. Companies of all types across virtually ...
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September 8, 2020

eCommerce and Beyond: How eControl Drives Improved KPIs for Multiple Cross Functional Leaders Across Your Entire Business

As discussed in our last post, companies that are most successful in achieving online sales control and stopping unauthorized marketplace sellers will have strategically involved and aligned eCommerce, sales, legal and executive leadership with their eControl initiatives. Cross functional ...
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September 2, 2020

Working Towards Greater Control Over Online Sales? Involve These 4 Functional Leaders

More and more companies every day are realizing that they must proactively work to better control their online sales channels and stop unauthorized sales. Often, companies designate a single person or small team within their eCommerce department to try to “fix” this problem. However, as we ...
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August 25, 2020

5 Common Root Causes of Uncontrolled Online Sales

Many companies will discover that a particular business practice is creating the economic environment that facilitates their product diversion and unauthorized online selling issues. In these instances, companies must weigh the economic and relational impacts of changing a particular practice ...
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August 19, 2020

Amazon for the Direct Sales Industry: The Pains and Pitfalls

Direct selling companies have unique business models and even more unique distribution strategies. They sell their products through a vast distribution network of independent sales representatives and amplify their voices through personal networking and social media. Direct selling companies ...
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August 19, 2020

Struggling to Stop Unauthorized Amazon or Other Marketplace Sellers? Companies Must Take A Holistic Approach To Win.

Many companies struggle to stop unauthorized sellers from harming their brands. In working with upwards of 500 brands and manufacturers across the world on this issue, we have seen a distinct theme across many companies that continually struggle: they try to solve their challenges with ...
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August 12, 2020

What is Stopping You from Adopting Selective Distribution? Three Common Myths Dispelled

Selective distribution offers brands a ready-made and well-established means of ensuring that their products are sold in a consistent and high quality sales environment across Europe. It does so by limiting sales of a brand’s products to a network of resellers that meet its specified ...
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August 10, 2020

Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age

Join us August 18 at 1:30 p.m. for a webinar titled “Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age.” This event – hosted by BWG Connect – will provide a detailed overview of strategies for beauty and personal care companies seeking to ...