Tag: Unauthorized Sales

Our company wants to litigate against an unauthorized reseller, where do we start? Great news, Vorys eControl loves litigating! Our dedicated Vorys eControl litigation team will start by conducting an assessment of your brand’s policies and practices to be sure that the recommendations we ...

What do mascara, menstrual underwear, and outdoor jackets have in common? Manufacturers of all of these products have been sued by consumers on the ground that their products contain one of the thousands of man-made chemicals referred to as PFAS (aka “forever chemicals”). And there are many ...

In today's ever-evolving digital landscape, brands are confronted with a multifaceted challenge: how to strategically expand their online sales while safeguarding their reputation and consumer trust from the clutches of malicious actors. If your brand is struggling with how to hone in on the ...

Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime Many brands are becoming more intrigued with the Buy with Prime feature that can be added to a D2C website. In this piece, eControl shares its insights and practical considerations for integrating the Buy with Prime ...

When Amazon Sues for False Copyright Claims – Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response Refresh my memory, what happened? On March 30, 2023, Amazon filed three nearly identical lawsuits in the federal district court in Seattle claiming that bad ...

It is well-known that brands face constant challenges in their eCommerce channels. Unauthorized sellers, stolen and counterfeit products, and other disrupters can drive down revenues and hurt the brand’s reputation. Most brands implement a holistic eControl Program comprised of data, ...

Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...

Over the last several years, I’ve worked with numerous brands to address counterfeiting issues on online marketplaces. Quite often, I’m brought in after a brand or its agency has tried to address the problem without success, sometimes causing additional harm in the process. Whether it’s ...

Many manufacturers believe that if they only added 1:1 tracking–serial numbers, RFID tracking, or QR codes–to their products, then their diversion problems would resolve. In working with 600+ manufacturers, Vorys eControl has observed the gamut when it comes to manufacturers investing in ...

Many manufacturers come to Vorys eControl puzzled because they see their products being “shipped from and sold by Amazon.com,” but the manufacturer does not sell directly to Amazon in a first-party or retailer relationship. When these unauthorized first-party sales occur, it can be very ...