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Tag: Unauthorized Sales

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April 21, 2021

Four Pillars of Online Sales Control

A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...
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March 2, 2021

Protect & Grow Your Brand on Australian Marketplaces: Leveraging a Marketplace Accelerator and Brand Control Strategy

UPDATE: This webinar has already taken place. Click here to view the recording. As Australian eCommerce continues its rapid growth, brands are increasingly becoming more strategic with respect to how they approach online marketplace selling in the country. Without a clear control and growth ...
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March 1, 2021

Running A Successful 3P Strategy – Control & Growth Tactics To Optimize Your Brand’s Performance

By the end of 2020, 54% of Amazon's sales came from third-party sellers. But if you are new to the channel or have only ever sold directly to Amazon, navigating a 3P seller strategy can seem daunting. In this webinar, eCommerce leaders from Pattern, one of the world’s top third-party sellers ...
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February 3, 2021

Why Control Is A Key Component of Your 1P Amazon Strategy

Amazon is an increasingly important sales channel for brands, with many brands approaching the channel vis-à-vis a 1P model. Brands naturally spend a great deal of time deciding their assortment on the platform, their search and marketing strategies, as well as on optimizing their product ...
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January 27, 2021

Selling 3P on Amazon? Control Is Key To Optimum Growth

Many brands have implemented a 3P strategy on Amazon, wanting to take a more active role in their destinies. Importantly, however, better outcomes do not come simply by moving to 3P, and a brand’s ability to assert necessary sales control is a key component of ultimate commercial success. ...
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January 20, 2021

eCommerce Litigation – Frequently Seen Disputes & Strategies For Addressing Them

UPDATE: This webinar has already taken place. The meteroic growth of eCommerce has resulted in a rapid increase in litigation of claims arising from the online sales channel. Vorys has worked with over 500 brands and manufacturers on eCommerce- related issues and has litigated more ...
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January 20, 2021

Jewelry Brands: Driving Revenue and Protecting Brand Value With eControl

UPDATE: This webinar has already taken place. Click here to view the recording. The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important ...
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December 14, 2020

Online Sales Control In Europe

European manufacturers and brands are grappling with how best to maintain lawful control over their sales in the age of Amazon. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused ...
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November 12, 2020

Gated on Amazon Luxury Beauty? Beware Unauthorized Sellers on Other Marketplaces

High-end beauty brands may currently enjoy the benefit of brand gating in Amazon’s Luxury Beauty category, meaning that unauthorized sellers are prohibited from offering on applicable product ASINs. Obviously, for eligible brands, this is a significant benefit – allowing them to effectively ...
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October 6, 2020

Three Common Unauthorized Seller Enforcement Tactics That Don’t Work

There continues to be confusion about which enforcement tactics are effective against unauthorized online sellers. Brands often mistakenly believe that these three tactics will allow them to gain control over unauthorized sellers (they will not): MAP policy enforcement; ...