Tag: Walmart
March 28, 2023
Vorys eControl Expands 360 Capabilities with Addition of Brand Protection Expert Malia Ladd
Malia Ladd – a veteran brand protection expert with more than 20 years of industry experience – has joined the Vorys eControl team. She will further strengthen and broaden the solutions Vorys eControl provides to clients in the omnichannel, digitally driven world. Vorys eControl’s mission ...
August 31, 2022
eCommerce Pulse: Pattern Executive Acceleration Forum with Jessica Cunning
Recently Jessica Cunning, Partner with Vorys eControl, spoke at the Pattern Executive Acceleration Forum in Sundance, Utah. We caught up with Jessica to get a pulse on what event attendees are talking about. Q: What are some of the key things you took away from the event? While it is true that ...
June 29, 2022
Food & Beverage Industry Update: The Rise of the Snack Industry
In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods. This ...
May 31, 2022
Industry Insights: Food & Beverage | Experience Spotlight
There has been a digital transformation in the Food and Beverage Industry; analysts are forecasting online sales growth of 15-20% by 2025. This expected growth comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats food and ...
May 10, 2022
Empowering Online Marketplace Control through Patent Portfolios
In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories, find a product ...
April 26, 2022
Industry Insights: Nutrition & Supplements
According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement and wellness ...
March 30, 2022
Breaking Up With Channel Partners Is Hard to Do
Breakups are hard. We often get asked "how do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here's a few helpful tips: (1) Advance notice - likely the sooner the better, so they have ...
March 11, 2022
Industry Insights: Pet Supplies | Experience Spotlight
Pet supplies are the third biggest ecommerce CPG category across the industry, and pet product sales on ecommerce sites are estimated to grow at 9.4% in 2022. This expected growth comes with many challenges that brands may not be ready or equipped to tackle. There are many different threats pet ...
November 18, 2021
Reducing Gray Market Sales Doesn’t Have to be so Hard
Gray Market activity on Amazon continues to accelerate, putting brands at risk of losing sales and profits. While this activity increases, so does the confusion regarding what tactics are most effective in shutting down unauthorized sellers. This leaves many brands overwhelmed, not knowing ...
April 21, 2021
Four Pillars of Online Sales Control
A brand’s ability to control its online sales is critical to its ability to maximize profitable eCommerce channel growth, preserve brand equity and prevent damaging channel conflict with its brick-and-mortar business. Brands of all types continue to struggle with how to best achieve the ...
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